Another project I’ve been working on is the branding/signage for a new Salvation Army Family store that’s opening up in West End soon. It’s going to be called Salvos Hope Op Shop so if you live in Brisbane and love to go op shopping stay tuned (and follow them on Instagram – @SalvosHopeOpShop and Facebook at Salvos Hope Op Shop).
Some ads I’ve created for Facebook
Icons & Pattern (I have found out that it’s quite hard to create icons for bric-a-brac because what does that entail…so many things)
Signage (more to come)
There are a few more bits and pieces to do for this project too so keep an eye out.
Let me know what you think.
Another project I’ve been working on is for The Salvation Army, South Brisbane Hope Communities.
I was approached to develop the branding for a new initiative of The Salvation Army. This initiative is a missional community, named South Brisbane Hope Communities. The client has started a missional community in the South Brisbane area and wants it to have an inviting and engaging brand. The hope is to start a new style of church, one that has multiple hubs around South Brisbane, each one with it’s own identity. The target audience for this logo is people who attend The Salvation Army, Hope Communities and people who live in the area Moorooka to West End and surrounding. The brand identity needs to appeal to the audience and it needs to be instantly recognisable what it is.
The group wanted me to design the following:
- Facebook banner
- Flyers (print)
- Facebook ads (digital)
- Style Guide
Some examples of other Missional Communities
So the idea is that there is a logo for the South Brisbane Hope Communities (SBHC) and then another logo for each hub that is started within the community. The logos should be consistent in style and easy to recreate as the new hubs begin.With that in mind, I started researching logos and designs that could work for the SBHC. I chose to use a hexagon because of the way they fit together, there is a connectedness that can be seen when a number of hexagons are placed together, they just fit there next to each other. I thought that it fit in well with the idea behind the missional communities – each hub connected to all the others.
I’ve also done two flyers for them so far
At this stage I still have work to do on the style guide and the Faceboook banner.
Thanks for reading!