This trimester for my studio unit I am working on a branding project of my own choice. We had to come up with a list of ten possible ideas which was narrowed down to two and then (with the help of my teacher) one was chosen to work on. My two final choices were a clothing apparel line (probably sports related) or the branding for a café. We went with the café and I’m really excited to be working on this one, mainly because me and my sister’s actually want to start our own café one day.
First step: brainstorming and research
I started by brainstorming anything that had anything to do with cafés and coffee. These are just a few of the images I liked to show the style I’m looking at for the café.
So I’ve been looking at a lot of cafes, specifically their branding – on Pinterest, Facebook, Instagram, and actually visiting some that are nearby. Just looking at logos, cafe layouts, packaging, style, colours, etc. and there are some really cool ones out there.
My Pinterest board. Click on the link if you want to see more of my inspiration for the style: Cafe Branding
Second step: name
I came up with a list of ten possible names, which is really hard. My top three were:
- The Common Room
- Coffee Lane
After picking the top three names I went away and did a few sketches for logo ideas and have taken the concepts a bit further on the computer. Here’s a few of my options so far:
Thinking a bit ahead, I’m also going to try and create a coffee and/or cafe icon set that can be used throughout the branding of the cafe (with the logo, on packaging, menu items, etc).
Third step: slogan
When developing a brand, one of the things you can use is a catchy slogan. This can help customers remember you’re brand and at the same time let them know what you stand for. So I’ve been looking at slogans and trying to come up with some that could work for a cafe. At the start I was looking too specifically at a slogan for coffee but it was pointed out to me that at a cafe they sell more than just coffee. Which meant I had to broaden my thinking.
Possible coffee specific slogans
- Grind. Brew. Pour. Drink. Live.
- First drink coffee, then do things.
- Coffee: happiness in a cup.
Possible cafe specific slogans
- Eat. Drink. Be glad.
- Good Food. Good Friends. Good Times.
So that’s the update so far and I’ll keep you posted. Feel free to let me know if you have any favourite logos or general feedback 🙂