A few weeks ago we were given a small project to work on – branding ourselves. As we are nearing the end of our degree it’s important to put together a portfolio and be able to present ourselves professionally to the real world. So we had to come up with multiple logo options, business cards and a way to creatively present our portfolio in order to stand out from the crowd.
I had previously made up a new logo (I think late last year) and this is what it looked like.
I didn’t mind this logo but I didn’t absolutely love it either so I didn’t mind coming up with some possible new designs.
With the help of my teacher and class we narrowed it down to 4 choices that I made up digitally
And the final design I’m going with is…(insert drumroll here)
It’s a lot simpler than my previous design, a bit less likely to go out of fashion I think.
So now I have to make up a business card and look at fixing up my portfolio. For the presentation of my portfolio, these are some of the ideas I had for presenting it. Just making up some type of little book that will display all of my work, keeping the design and layout really simple and either hand stitching or using an elastic band to hold it together. It’s a work in progress.
Have any thoughts / comments / questions, let me know 🙂
A bit earlier in the trimester we had a client come in wanting a logo and branding for a new company he was starting. The company is Kyra & Kenja, a women’s fashion accessory brand. The class was given a week to come up with some different logos and a moodboard for the company and then pitch it back to the client.
So this is the moodpboard I came up with
And my 3 final logos
In the end they went with one of the other students design, but that’s cool, that’s how it works sometimes. And the others students logo’s were great.
So, if you’re ever in need of a new handbag or some jewellery, be sure to check out Kyra & Kenja.
Another marketing tool – Porter’s 5 Forces. This tool can be used to identify and analyse the competitive forces that are shaping different industries. By knowing and understanding where the power lies in the industry you are entering, you can gain a competitive edge over the competition. These are the five forces:
1. Competition in the industry;
2. Potential of new entrants into the industry;
3. Power of suppliers;
4. Power of customers;
5. Threat of substitute products.
Again, using this tool for my cafe, this is what I’ve come up with (using a worksheet from mindtools.com):
And from this worksheet I have concluded the following:
- The competition in the industry is extremely high as there are numerous cafes, that are similar in style to Grinders Coffee House.
- The threat of substitution is strong because customers can choose to go to other cafes for their coffee.
- Buyer power is weak as there are a high number of them and they are a fragmented audience (customers vary). Therefore the industry (the cafes themselves) can set the price.
- Suppliers would have some power as there are a lower number of them in the market.
- The threat of new entry is medium. There are costs involved in setting up a new cafe, a lot of time to put into it and some specialist knowledge would be required.
- Investopedia – http://www.investopedia.com/terms/p/porter.asp
- Mindtools – https://www.mindtools.com/pages/article/newTMC_08.htm
Today we are looking more at marketing and the tools that can be used to improve your business. The first one is SWOT analysis. This is a good tool because it looks at your business’ strengths, weaknesses so you can understand them and then determine any opportunities that exist and threats you might be facing.
I found this website useful in developing my analysis and they had a handy worksheet too:
SWOT Analysis at mindtools.com
For my café, Grinders Coffee House, this is the SWOT analysis I developed:
- It’s a new and different café opening up — some people like to try new ones
- It’s new — can create hype of the new cafés grand opening
- Ethically sourced, good quality coffee
- Family based café
- Good customer service
- The café has little market presence or reputation
- Similar product range to other cafés
- New staff who will have to get to know each other well in order to create a good atmosphere
- Cash flow could be unreliable when café is first opened
- Cafés are very popular at the moment — booming market
- Location – key to building up regulars
- A place where people can come to relax
- Efficient ordering system with new technology (apps)
- Choosing a fair-trade coffee bean supplier (or sourcing a new one) and ensuring the workers are being treated ethically
- Competition of surrounding cafés
- Finding a suitable location where the café will thrive
- Funds needed to start the café
- Ensuring the café meets OHS standards before opening — cost of that
- Meeting government regulations
Some of the things we have been learning throughout the trimester is writing up schedules (and sticking to it…) and a developing a budget for the project. This is my schedule, not sure how well I’ve done with it but I seem to be on track. I also feel like there are more things I’ve been working on each week but this is what I set out to do.
To keep track of all of the tasks I have to complete and when I need to have them done by, I am also using the app Wunderlist. This app is a great to do list and I have it on my MacBook and my smartphone. It lets me allocate all the tasks I need to have done for my project (also add subtasks & any notes) and tick them off as I complete them. It will also send me a reminder when a task is due.
If you want more information check out their website here – Wunderlist.
I also did a bit of research and have come up with a budget. When you sit down and add everything to the list and add it all up it is really quite expensive, especially to put ads in magazines (p.s. some costs and quantities are estimates calculated by myself).
If you think anything I’ve put down looks wrong or want to know where I got my prices be sure to let me know 🙂
Today we learnt about usability testing. It’s something that is done throughout the design process to ensure the design is heading in the right direction. Often, a usability test will lead to improvements in the quality of your work and bring up issues you were unaware of. Basically, it’s one way to make sure your designs are sending the right message to the particular target audience.
This article gives some examples of different types of usability testing:
Quick and dirty usability testing found at Creative Bloq.
These are some of the questions I’ve come up with for a usability test for my current project Grinders Coffee House.
- Does the logo suit the market (cafe)? Please explain.
- Is the colour scheme suitable to the cafe? Do you like the colour scheme?
- Is the branding across the different pieces of collateral consistent? (See attached examples)
- Do you think this store would be successful in the Brisbane market? If so, why/why not?
- Which Brisbane suburb do you think this cafe would be most successful? Why?
- Who do you think the target audience is?
- How do you think I could improve the brand?
- What was your first impression of the cafe brand?
- Would you go to this cafe for coffee and a meal? Why/why not?
- Do you have any other comments/suggestions?
If you want to help me out and do the usability test click on this link:
Grinders Coffee House Usability Test
Just thought I’d give an update of my cafe project – Grinders Coffee House. We have about four weeks left until we have to have everything done and I think I’m on schedule.
If you didn’t see my other blog post about it, you can go have a read here. Anyway, here’s what I’m up to.
My final logo
And here’s a few of my deliverables (some still need a little bit more work)
I’ve finally chosen a slogan for my cafe. Are you ready for it? Brace yourself. Here it is:
Grinders Coffee House – the perfect blend of coffee and friends!
Today we looked at sustainability and how as graphic designers it’s important to be aware of it. So what is sustainability. It is defined as the quality of not being harmful to the environment or depleting natural resources, and thereby supporting long-term ecological balance. It is meeting the needs of everyone in the world today, but keeping in mind future generations and their needs (re-nourish.com).
As a graphic designer it is important to know how you can sustainable in your work. As a designer we are constantly creating new designs, often getting them printed out for clients. Some of the ways we can be sustainable as a designer include using recycled paper, knowing the types of ink your printer uses, choosing the right size for posters/flyers (if it’s possible to reduce the size you can save money and reduce your environmental impact), using web hosting sites that use sustainable energy or simply cutting costs at your studio. Therefore, if we, as designers, can find a balance between society, economy and the environment, when we get to the final stages we will know what the most sustainable options may be or the questions that need to be asked to find the best solution.
Some other links about sustainability and graphic design:
Papercut is a graphic design studio in Canberra, Australia. They opened in 2007 and since then have won numerous awards because of the way they have incorporated sustainability into their work. They have a Papercut Environmental Policy:
“Environmental leadership is the cornerstone of our company culture. We believe in the value of offering environmentally sustainable options for our clients and uphold our own commitment to sustainable design by making green choices in our business practice. This makes us distinct from other design studios.”
To ensure they meet this policy and give their designs a ‘Papercut tick of approval’ they have their own set of guidelines (can be found here).
So the next question is how can I make my latest project more sustainable? My project is a the branding of a cafe so I will be printing out a few things – menu, loyalty cards, take-away cup sleeves (and the cups themselves), posters, etc. It will be important to ensure the I know my sustainable options of different printing companies. I was planning to use kraft paper for all of my printing. It is 100% biodegradable and it’s a natural bio-material; Unbleached, biodegradable, recyclable and the product of renewable and actively renewed resources. I’m also creating a stamp for the logo which will reduce the amount of printing I have to do (on the take-away cups/sleeve) and then I just have to ensure the ink I use is also environmentally friendly.
Another project I’ve been working on is the branding/signage for a new Salvation Army Family store that’s opening up in West End soon. It’s going to be called Salvos Hope Op Shop so if you live in Brisbane and love to go op shopping stay tuned (and follow them on Instagram – @SalvosHopeOpShop and Facebook at Salvos Hope Op Shop).
Some ads I’ve created for Facebook
Icons & Pattern (I have found out that it’s quite hard to create icons for bric-a-brac because what does that entail…so many things)
Signage (more to come)
There are a few more bits and pieces to do for this project too so keep an eye out.
Let me know what you think.
I’ve been working with a client in the last few weeks – Ace High Entertainment. It is a Brisbane based professional entertainment service of Photography, Videography & Entertainment for any events. This is a list of what the client wants:
- Business Cards
- Social Media (Facebook banner & profile pic)
- Letterhead template
- Invoice template
- Watermark for photos
Here’s what I’ve made so far.
Facebook Page (Ace High Entertainment)
And I’m still working on the business cards so I’ll keep you posted.
Feel free to let me know what you think 🙂