Studio 2 – Full Bit Audio

In Studio 1 I designed the logo and business cards for Full Bit Audio, a business they created for one of their classes at SAE. I was approached by two of the students again this trimester to develop their brand identity further by designing a range of collateral they can use to start networking and getting their brand out into the industry as they are aiming to continue the business after the graduate. The company specialises in audio for games but have also worked on EPs, producing for voice actors and they will offer a range of other services.

The target audience for this logo is specifically anyone who needs some audio work done for games (video, pc, console, etc.) but also other audio work. The brand identity needs to appeal to the audience and it needs to be instantly recognisable that it is an audio company.

This is the current logo I designed

The group would like me to design the following:

• Letterhead Template
• Invoice Template
• Facebook Banner
• Facebook Profile Picture
• T-shirts
• Sticker
• Maybe a brochure (still to be confirmed at this stage)
• Maybe a web layout (still to be confirmed at this stage)

I am meeting the client today to show him the work I’ve done so far and will post an update with images if the client likes it.

Thanks for reading and stay tuned. Also, eel free to leave any questions, comments. I’d appreciate it.

– KH

Studio 1 – Week 6

The final week to work on our 2nd project. Our time management for this project has been really good (at least I think so). I think because we’d aimed to have as many mockups of our deliverables done for the gallery walk last week we’d given ourselves a week of slack time – which we actually had in the end. It’s been a good experience because we haven’t had to rush to get any of our deliverables finished and we’ve even been able to do 2 of our desirables (a ticket and postcard).

Just some of the work we did for the project:

I have sent away some the logo mockups to my client for Number 47 and am awaiting his reply. I wasn’t too happy with how one of the options was turning up so (after a pointer from Ben) I created another logo design to send through. I think options 1 and 3 are the best so I’ll just have to wait and see which one the client likes best. Let me know which one you like best.

                      

I have a new side project to work on now – I’m designing an EP cover for a friend studying audio at SAE. The name of the EP is Tokyo Drive Club and they’ve given me some ideas to start with and I’ll be meeting up with them next week.

They want a cover for the EP and then also a cover image for each track on the EP (so 6 covers all up). For now I know they want nature, bright colours and the white border style. So I’ve started my research – looking up the dimensions for EP covers to start with and then looking at a number of EP covers.

Side note: check out my Facebook page to see some of my work:

KSH Design Studio

Or my Behance portfolio:

Behance – kimhopper

Cheers.

– KH

Studio 1 – Week 5

The weeks seem to be going by quicker and quicker. The big news last week was the Gallery Walk we had on Tuesday. So, you might be wondering what a gallery walk is. This is where we let a whole bunch of people look at all our projects and then leave feedback (both positive AND negative), ask any questions they might have and let us know what they like and don’t like. Sounds like a blast, right? It was so much fun (please note the sarcasm).

We worked pretty hard to get mockups of each deliverable done so it could all be printed out and put on display – which was really good planning on our part because then we were able to get feedback for everything. Also, it showed that we were all on a similar wavelength – all of our collateral matched and went really well together (at least I think it does).

It was pretty nerve wracking at the start and we didn’t know if we should stand with our work or go and look at some of the other groups stuff (who, by the way, all had some really cool work as well). But what to do, what to do? Go and look at other work so we don’t have to see everyone looking at our work was the winner. And then it got better.

There was a number of notes that were helpful to us and a few good points were left for us to consider. And then the feedback was somewhere along the lines of was “I like the colour scheme” and “what’s up with the watermelon” (it’s a mystery). It was a good experience mostly just because it’s good to be able to get people to look at your project, give you feedback and realise that it’s not as daunting as you might think it would be and that it’s actually a good process to go through. Although it is quite possible that if we’d gotten more negative feedback my response could have been a little bit different.

We did make a few changes after we received our feedback. We changed up our logo a little bit – made it look like someone has cut a slice from the watermelon and now it also resembles a Q. We had to change the colour a little bit – we hadn’t really used enough yellow throughout all of our deliverables so we tried to integrate it a bit more.

Other than the gallery walk there’s not much else to talk about this week. I’ve just been working away on my projects (BQAF marketing project and House 47 logo). Quick update for House 47 – it’s been narrowed down to 2 options by the client so I’m working on the typography and looking into colour (although I do have a red and white colour scheme).

These are the 2 my client has chosen:

I have also been approached about 3 more possible projects (a logo and branding for a new style of church within The Salvation Army and a poster for a school program) so I’ll keep you updated about them in the next few weeks. I’m going to have to make sure I’m managing my time really well in the next few weeks so I don’t get behind and then do some rush jobs on my work.

As always, thanks for reading and feel free to comment on anything (feedback, questions or anything you’d like me to talk about).

– KH

Studio 1 – Week 4

We’re almost halfway through our second project!! Where has the time gone? But that’s what the studio unit is all about – short turnaround time between projects (what it’ll be like in the real world). I think we’re on track though. We have a colour scheme (pink, yellow and green/Aqua), we have logo mockups, we have templates for all our deliverables and everything is well underway. Just trying to get enough things together for the Gallery Walk that’s happening next week. So far I’ve done the mockups for the YouTube pop-up ad and the t-shirt design.

And as a group we’ve been working on the logo, style guide, poster & brochure.

Logo for BQAF – a simple, colourful watermelon to go with the summer theme of the festival.

Group assignments are a funny thing. In our group, we are all doing the work and getting it done but we don’t really have a leader (or a project manager) so for most of the deliverables it’s just been allocated to all of us to work on. Looking back now, I feel like it might have been better to allocate a few more of the deliverables to each of us. Mostly because it’s sort of what happened in the end, it just took a bit of time to get there. I felt like some of the time I was just sitting there not doing anything so I just started working on a deliverable that we hadn’t started yet. Whereas, if from the beginning we had allocated more of deliverables, I could’ve been working on them sooner. This is mostly my fault though because I’m pretty quiet (yes, I’m an introvert) and I don’t speak up a lot. But I am working on it.

On another note, recently I was approached to design a logo (a friend passed my name onto her friend because he was looking for a designer) so that’s pretty cool. The business is called Number 47 and it’s a community home owned by The Salvation Army in Ryde, NSW.

I sent through a design brief to the client to get the information I needed to start working on the designs. This included general information about the business, the IDENTITY (colors, message, etc.), BRAND CHARACTER (adjectives to describe the business) and some examples of logos he likes.
I’ve done up a number of rough thumbnail sketches, picked four that I liked and drew them up on a larger scale and am about to send them through to the client.

Here’s what I’ve done so far, just a little bit of my process:

Research

Also see this Pinterest Board for more inspiration.

Thumbnail sketches

Final choices I’m sending through to my client.

                     

(I haven’t added Colour to the designs yet but the colour scheme will bemostly red and white).

So far throughout my dealings with this client I’ve realised that I really need to work on my communication skills. I take too long to reply to emails and I think sometimes I’m a little bit too casual when communicating. I know communication is vital to the success of graphic design projects because it can help me stay on track and make sure that what I’m working on is what the client is looking for in the design. But it’s a good thing I know it’s an issue and I’m also working on this too.

Feel free to leave me comments or feedback. I won’t mind…

Cheers 🙂

– KH