Studio 3 – Project Management Review

Design, Graphic Design, Project Management

For the project I’ve been working on this trimester (Grinders Coffee House), I have completed all of the deliverables I set out to do from week 1. This was the initial list I came up with:

  • Deliverables:
    • Logo
      • Stamp
    • Signage
      • A frame sign
    • Uniforms
      • T-shirt
    • Packaging
      • Take-away Cup / Cup Sleeve
      • Menu
    • Business Card / Loyalty Card
    • Video Advertisement
    • A1 Poster
    • Social Media pages
    • Icon set
  • Desirables:
    • Packaging
      • Coffee Beans / Cold Press Bottle Label
    • Decor of café & style furniture
    • Signage
      • Storefront Hanging Sign / Window Sticker
    • Website

While I have completed everything on the list, my project management and time management had to be looked at a few times. At the beginning of the project I sat down and came up with a schedule, giving tasks some due dates. Throughout the course of our 13 week trimester, I have had to change the due date for particular deliverables a few times as I had not completed them as I had previously scheduled. For example, I had originally planned to do the filming and editing of the ad in week 9 but due to my planning and organisation (finding a cafe and getting permission to film their, scheduling for when both myself and my cameraman were available, etc.) we didn’t do the filming until week 11/12.

Most times I start a project I just want to get straight into the moodboard research, styles, and concepts and stuff and I kind of skip past the project management step. Therefore, for any future projects I need to put more thought into the planning process. One way I can do this is by thinking through each deliverable a bit more and if there are things I need to set up before each one can be started. I should also think through each item I’m putting on the deliverable list (and desirable list) – is it necessary? does it suit the project? how can it be used? will it benefit the final product? I just need to ask and list out more questions as I think through the task list.

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Studio 3 – Storyboard

Design, Graphic Design, Marketing

Hey guys! I’ve been working hard on my project as we only have a few days left before it’s all due. One of the final learning outcomes is making a short ad for my cafe.

The first step was thinking through the style of ad I wanted and what type of shots I would want in it. After a bit of research I wrote out a “shot list” (I think that’s the right terminology). This is the list of shots I came up with:

  • Street view
    • 2 angles because it’s a corner cafe
      • pan up one side of building (past window)
      • pan from other side
      • maybe further away shot of cafe (from across the street)
  • walking into the cafe
  • pan of coffee machine
  • tamping coffee grind
  • setting up a coffee shot
  • shot dripping out
  • people talking or laughing
  • pan of outside area
  • someone holding a cup
  • pouring milk
  • sipping coffee
  • people chatting
  • food in cabinet
  • cup on the bench

I’ve also drawn up a bit of a storyboard (don’t judge me because it’s the first one I’ve done and I don’t think I’m much of a drawer – stick figures for the win!).

new doc 35_1new doc 35_2new doc 35_3

I will be uploading the video soon so stay tuned.

Studio 3 – Non Disclosure Agreement

Design, Graphic Design, Marketing

Another new topic today: Non Disclosure Agreements. Yay! Exciting stuff today. So what is a non disclosure agreement (NDA)? It’s a legal contract, often signed by at least two parties and used to outline confidential information the parties want to share. It is used to protect a business’ confidential information as it restricts third party access to it. By using a NDA, a person/organisation with access to your business cannot disclose your information to a third party without your consent.

There are two different types of NDA’s – unilateral (one way) and mutual. The most common NDA is the unilateral agreement, when the business discloses its information to the other party who agrees not to disclose the info. Alternatively, a mutual agreement is when both parties agree not to share the information.

An example of a non disclosure agreement is (found here):

BASIC NONDISCLOSURE AGREEMENT

This Nondisclosure Agreement (the “Agreement”) is entered into by and between _______________ with its principal offices at _______________, (“Disclosing Party“) and _______________, located at _______________ (“Receiving Party“) for the purpose of preventing the unauthorized disclosure of Confidential Information as defined below. The parties agree to enter into a confidential relationship with respect to the disclosure of certain proprietary and confidential information (“Confidential Information”).

1.   Definition of Confidential Information. For purposes of this Agreement, “Confidential Information” shall include all information or material that has or could have commercial value or other utility in the business in which Disclosing Party is engaged. If Confidential Information is in written form, the Disclosing Party shall label or stamp the materials with the word “Confidential” or some similar warning. If Confidential Information is transmitted orally, the Disclosing Party shall promptly provide a writing indicating that such oral communication constituted Confidential Information.

2.   Exclusions from Confidential Information. Receiving Party’s obligations under this Agreement do not extend to information that is: (a) publicly known at the time of disclosure or subsequently becomes publicly known through no fault of the Receiving Party; (b) discovered or created by the Receiving Party before disclosure by Disclosing Party; (c) learned by the Receiving Party through legitimate means other than from the Disclosing Party or Disclosing Party’s representatives; or (d) is disclosed by Receiving Party with Disclosing Party’s prior written approval.

3.   Obligations of Receiving Party. Receiving Party shall hold and maintain the Confidential Information in strictest confidence for the sole and exclusive benefit of the Disclosing Party. Receiving Party shall carefully restrict access to Confidential Information to employees, contractors and third parties as is reasonably required and shall require those persons to sign nondisclosure restrictions at least as protective as those in this Agreement. Receiving Party shall not, without prior written approval of Disclosing Party, use for Receiving Party’s own benefit, publish, copy, or otherwise disclose to others, or permit the use by others for their benefit or to the detriment of Disclosing Party, any Confidential Information. Receiving Party shall return to Disclosing Party any and all records, notes, and other written, printed, or tangible materials in its possession pertaining to Confidential Information immediately if Disclosing Party requests it in writing.

4.   Time Periods. The nondisclosure provisions of this Agreement shall survive the termination of this Agreement and Receiving Party’s duty to hold Confidential Information in confidence shall remain in effect until the Confidential Information no longer qualifies as a trade secret or until Disclosing Party sends Receiving Party written notice releasing Receiving Party from this Agreement, whichever occurs first.

5.   Relationships. Nothing contained in this Agreement shall be deemed to constitute either party a partner, joint venturer or employee of the other party for any purpose.

6.   Severability. If a court finds any provision of this Agreement invalid or unenforceable, the remainder of this Agreement shall be interpreted so as best to effect the intent of the parties.

7.   Integration. This Agreement expresses the complete understanding of the parties with respect to the subject matter and supersedes all prior proposals, agreements, representations and understandings. This Agreement may not be amended except in a writing signed by both parties.

8.   Waiver. The failure to exercise any right provided in this Agreement shall not be a waiver of prior or subsequent rights.

9.   Notice of Immunity [OPTIONAL]

Employee is provided notice that an individual shall not be held criminally or civilly liable under any federal or state trade secret law for the disclosure of a trade secret that is made (i) in confidence to a federal, state, or local government official, either directly or indirectly, or to an attorney; and (ii) solely for the purpose of reporting or investigating a suspected violation of law; or is made in a complaint or other document filed in a lawsuit or other proceeding, if such filing is made under seal. An individual who files a lawsuit for retaliation by an employer for reporting a suspected violation of law may disclose the trade secret to the attorney of the individual and use the trade secret information in the court proceeding, if the individual (i) files any document containing the trade secret under seal; and (ii) does not disclose the trade secret, except pursuant to court order.

This Agreement and each party’s obligations shall be binding on the representatives, assigns and successors of such party. Each party has signed this Agreement through its authorized representative.

_____________________________________________________ (Signature)

___________________________ (Typed or Printed Name)

Date: _______________

_____________________________________________________ (Signature)

___________________________ (Typed or Printed Name)

Date: _______________

I also found another Non Disclosure Agreement here at SEQ Legal.

In regards to my cafe, having a non disclosure agreement would ensure that any and all financial information, operating systems, policies, procedures and recipes would be protected. All employees would have to sign the agreement before they begin work.

An example of an NDA (found here) is more specific to restaurants/cafes.

References

Woolwich, D. (2014). 5 Things You Should Know About Non Disclosure Agreements. Retrieved from https://lawpath.com.au/blog/5-things-you-should-know-about-non-disclosure-agreements

 

Studio 3 – Porter’s 5 Forces

Design, Graphic Design, Marketing

Another marketing tool – Porter’s 5 Forces. This tool can be used to identify and analyse the competitive forces that are shaping different industries. By knowing and understanding where the power lies in the industry you are entering, you can gain a competitive edge over the competition.  These are the five forces:

1. Competition in the industry;

2. Potential of new entrants into the industry;

3. Power of suppliers;

4. Power of customers;

5. Threat of substitute products.

Again, using this tool for my cafe, this is what I’ve come up with (using a worksheet from mindtools.com):

Screen Shot 2016-08-03 at 11.11.01 AM

And from this worksheet I have concluded the following:

  • The competition in the industry is extremely high as there are numerous cafes, that are similar in style to Grinders Coffee House.
  • The threat of substitution is strong because customers can choose to go to other cafes for their coffee.
  • Buyer power is weak as there are a high number of them and they are a fragmented audience (customers vary). Therefore the industry (the cafes themselves) can set the price.
  • Suppliers would have some power as there are a lower number of them in the market.
  • The threat of new entry is medium. There are costs involved in setting up a new cafe, a lot of time to put into it and some specialist knowledge would be required.

References:

  • Investopedia  –  http://www.investopedia.com/terms/p/porter.asp
  • Mindtools       – https://www.mindtools.com/pages/article/newTMC_08.htm