Studio 3 – Project Management Review

Design, Graphic Design, Project Management

For the project I’ve been working on this trimester (Grinders Coffee House), I have completed all of the deliverables I set out to do from week 1. This was the initial list I came up with:

  • Deliverables:
    • Logo
      • Stamp
    • Signage
      • A frame sign
    • Uniforms
      • T-shirt
    • Packaging
      • Take-away Cup / Cup Sleeve
      • Menu
    • Business Card / Loyalty Card
    • Video Advertisement
    • A1 Poster
    • Social Media pages
    • Icon set
  • Desirables:
    • Packaging
      • Coffee Beans / Cold Press Bottle Label
    • Decor of café & style furniture
    • Signage
      • Storefront Hanging Sign / Window Sticker
    • Website

While I have completed everything on the list, my project management and time management had to be looked at a few times. At the beginning of the project I sat down and came up with a schedule, giving tasks some due dates. Throughout the course of our 13 week trimester, I have had to change the due date for particular deliverables a few times as I had not completed them as I had previously scheduled. For example, I had originally planned to do the filming and editing of the ad in week 9 but due to my planning and organisation (finding a cafe and getting permission to film their, scheduling for when both myself and my cameraman were available, etc.) we didn’t do the filming until week 11/12.

Most times I start a project I just want to get straight into the moodboard research, styles, and concepts and stuff and I kind of skip past the project management step. Therefore, for any future projects I need to put more thought into the planning process. One way I can do this is by thinking through each deliverable a bit more and if there are things I need to set up before each one can be started. I should also think through each item I’m putting on the deliverable list (and desirable list) – is it necessary? does it suit the project? how can it be used? will it benefit the final product? I just need to ask and list out more questions as I think through the task list.

Advertisements

Studio 3 – Storyboard

Design, Graphic Design, Marketing

Hey guys! I’ve been working hard on my project as we only have a few days left before it’s all due. One of the final learning outcomes is making a short ad for my cafe.

The first step was thinking through the style of ad I wanted and what type of shots I would want in it. After a bit of research I wrote out a “shot list” (I think that’s the right terminology). This is the list of shots I came up with:

  • Street view
    • 2 angles because it’s a corner cafe
      • pan up one side of building (past window)
      • pan from other side
      • maybe further away shot of cafe (from across the street)
  • walking into the cafe
  • pan of coffee machine
  • tamping coffee grind
  • setting up a coffee shot
  • shot dripping out
  • people talking or laughing
  • pan of outside area
  • someone holding a cup
  • pouring milk
  • sipping coffee
  • people chatting
  • food in cabinet
  • cup on the bench

I’ve also drawn up a bit of a storyboard (don’t judge me because it’s the first one I’ve done and I don’t think I’m much of a drawer – stick figures for the win!).

new doc 35_1new doc 35_2new doc 35_3

I will be uploading the video soon so stay tuned.

Studio 3 – Games Collaboration

Design, Graphic Design, Project Management

This trimester, we were encouraged to do some cross disciplinary collaborations again so myself and two other graphic designers from my class helped out with one of the games students projects. It didn’t really turn out that great because there were some communication issues with the other students. The idea changed a few times over the course of the project and they didn’t really communicate with us that it was changing. I ended up just doing some ink splatter graphics for them to use on their app store gameplay images.

These were the examples of gameplay images I was given:

So from here I came up with the following ink splatters:

So I sent these through and they liked them (I just had to modify one of the colours) but it was all good. They didn’t send through the actual gameplay shots and I haven’t heard from them again but I’ve just seen some screenshots recently and their final gameplay images are vertical (not horizontal like I’d created them for) so these are the final images.

I think it’s too late to contact them now, but if they had communicated with us better (they were quite rude to us, demanding that things be done with short notice, swearing at us and insulting one of the other designers) I think I could have come up with a few more concepts that might have worked better (and looked nicer). But I suppose it was an interesting experience as I’m learning about different types of clients and working with little information, changes of concepts, etc.

Studio 3 – Marketing Persona

Design, Graphic Design, Marketing

 

A marketing persona is a made up, general representation of a company’s possible customers/target market. They are helpful in marketing and advertising because they can help focus where a business should be advertising – for example the types of social media they are on or what types of magazines the customers may read. It is a way for the business to get into the mindset of its target market it wants to attract and understanding them and the best ways to reach them. Once you know your target market you can customise your message and it’s content to better reach them.

I have created three marketing personas of potential customer’s to my cafe:

Marketing PersonasMarketing Personas2Marketing Personas3

References

How to Create Detailed Buyer Personas for Your Business – Written by Pamela Vaughan