For the project I’ve been working on this trimester (Grinders Coffee House), I have completed all of the deliverables I set out to do from week 1. This was the initial list I came up with:
A frame sign
Take-away Cup / Cup Sleeve
Business Card / Loyalty Card
Social Media pages
Coffee Beans / Cold Press Bottle Label
Decor of café & style furniture
Storefront Hanging Sign / Window Sticker
While I have completed everything on the list, my project management and time management had to be looked at a few times. At the beginning of the project I sat down and came up with a schedule, giving tasks some due dates. Throughout the course of our 13 week trimester, I have had to change the due date for particular deliverables a few times as I had not completed them as I had previously scheduled. For example, I had originally planned to do the filming and editing of the ad in week 9 but due to my planning and organisation (finding a cafe and getting permission to film their, scheduling for when both myself and my cameraman were available, etc.) we didn’t do the filming until week 11/12.
Most times I start a project I just want to get straight into the moodboard research, styles, and concepts and stuff and I kind of skip past the project management step. Therefore, for any future projects I need to put more thought into the planning process. One way I can do this is by thinking through each deliverable a bit more and if there are things I need to set up before each one can be started. I should also think through each item I’m putting on the deliverable list (and desirable list) – is it necessary? does it suit the project? how can it be used? will it benefit the final product? I just need to ask and list out more questions as I think through the task list.
Hey guys! I’ve been working hard on my project as we only have a few days left before it’s all due. One of the final learning outcomes is making a short ad for my cafe.
The first step was thinking through the style of ad I wanted and what type of shots I would want in it. After a bit of research I wrote out a “shot list” (I think that’s the right terminology). This is the list of shots I came up with:
2 angles because it’s a corner cafe
pan up one side of building (past window)
pan from other side
maybe further away shot of cafe (from across the street)
walking into the cafe
pan of coffee machine
tamping coffee grind
setting up a coffee shot
shot dripping out
people talking or laughing
pan of outside area
someone holding a cup
food in cabinet
cup on the bench
I’ve also drawn up a bit of a storyboard (don’t judge me because it’s the first one I’ve done and I don’t think I’m much of a drawer – stick figures for the win!).
This trimester, we were encouraged to do some cross disciplinary collaborations again so myself and two other graphic designers from my class helped out with one of the games students projects. It didn’t really turn out that great because there were some communication issues with the other students. The idea changed a few times over the course of the project and they didn’t really communicate with us that it was changing. I ended up just doing some ink splatter graphics for them to use on their app store gameplay images.
These were the examples of gameplay images I was given:
So from here I came up with the following ink splatters:
So I sent these through and they liked them (I just had to modify one of the colours) but it was all good. They didn’t send through the actual gameplay shots and I haven’t heard from them again but I’ve just seen some screenshots recently and their final gameplay images are vertical (not horizontal like I’d created them for) so these are the final images.
I think it’s too late to contact them now, but if they had communicated with us better (they were quite rude to us, demanding that things be done with short notice, swearing at us and insulting one of the other designers) I think I could have come up with a few more concepts that might have worked better (and looked nicer). But I suppose it was an interesting experience as I’m learning about different types of clients and working with little information, changes of concepts, etc.
We had a gallery walk last week. If you’re not sure what that is, it’s a time where we put together everything we’ve worked on and a bunch of students / teachers / staff walk through and look at it all. We can talk through with them what we’ve worked on, why we’ve done certain things, etc. and then they leave us feedback. Sometimes it’s a bit daunting, putting your designs out there for people to look at and I guess analyse but it always ends up being really helpful. People often point out things I might not have seen, especially because I’ve been looking at the designs for ages.
So I printed a few bits out and had a slideshow going on the computer too.
It went really well. I got some pretty positive feedback about my designs and some helpful pointers about a few things that I could fix up.
Here’s a few of the pointers/feedback that I have taken on board and made changes to my designs:
I reduced the transparency of the social media in the bottom corner so it wasn’t competing with the logo – I want people to see the logo first.
Fixed up the ratio of the wooden background and the teal colour – wasn’t quite 50/50 and it was suggested it would look better if it was in thirds or quarters.
There were a few places I had to fix up the kerning as well in the text
I had to alter the die line a bit – I only had a gap near the bottom and it was pointed out that if it was left this way the middle section would just flop around so I added another gap to the die cut on the top.
One line of text on the back was made smaller to make it more consistent with the text on the front of the card.
I ended up changing the bulk of the text to navy as it stands out more on the kraft paper
Added more teal to it in the lines and coloured boxes
Trying to find more ways to incorporate them in more collateral.
Feel free to give me feedback on any of my work and have a look at some of my previous posts to see some better images of my work.
A few weeks ago we were given a small project to work on – branding ourselves. As we are nearing the end of our degree it’s important to put together a portfolio and be able to present ourselves professionally to the real world. So we had to come up with multiple logo options, business cards and a way to creatively present our portfolio in order to stand out from the crowd.
I had previously made up a new logo (I think late last year) and this is what it looked like.
I didn’t mind this logo but I didn’t absolutely love it either so I didn’t mind coming up with some possible new designs.
With the help of my teacher and class we narrowed it down to 4 choices that I made up digitally
And the final design I’m going with is…(insert drumroll here)
It’s a lot simpler than my previous design, a bit less likely to go out of fashion I think.
So now I have to make up a business card and look at fixing up my portfolio. For the presentation of my portfolio, these are some of the ideas I had for presenting it. Just making up some type of little book that will display all of my work, keeping the design and layout really simple and either hand stitching or using an elastic band to hold it together. It’s a work in progress.
Have any thoughts / comments / questions, let me know 🙂
A bit earlier in the trimester we had a client come in wanting a logo and branding for a new company he was starting. The company is Kyra & Kenja, a women’s fashion accessory brand. The class was given a week to come up with some different logos and a moodboard for the company and then pitch it back to the client.
So this is the moodpboard I came up with
And my 3 final logos
In the end they went with one of the other students design, but that’s cool, that’s how it works sometimes. And the others students logo’s were great.
So, if you’re ever in need of a new handbag or some jewellery, be sure to check out Kyra & Kenja.
Another project I’ve been working on is the branding/signage for a new Salvation Army Family store that’s opening up in West End soon. It’s going to be called Salvos Hope Op Shop so if you live in Brisbane and love to go op shopping stay tuned (and follow them on Instagram – @SalvosHopeOpShop and Facebook at Salvos Hope Op Shop).
Some ads I’ve created for Facebook
Icons & Pattern (I have found out that it’s quite hard to create icons for bric-a-brac because what does that entail…so many things)
Signage (more to come)
There are a few more bits and pieces to do for this project too so keep an eye out.
I’ve been working with a client in the last few weeks – Ace High Entertainment. It is a Brisbane based professional entertainment service of Photography, Videography & Entertainment for any events. This is a list of what the client wants:
A marketing persona is a made up, general representation of a company’s possible customers/target market. They are helpful in marketing and advertising because they can help focus where a business should be advertising – for example the types of social media they are on or what types of magazines the customers may read. It is a way for the business to get into the mindset of its target market it wants to attract and understanding them and the best ways to reach them. Once you know your target market you can customise your message and it’s content to better reach them.
I have created three marketing personas of potential customer’s to my cafe: