What is SEO?

Graphic Design, SEO, Web Design

SEO stands for Search Engine Optimisation. SEO is a number of techniques that are used to improve the visibility of a website when using a search engine (such as Google, Bing, Yahoo, etc.). SEO is all about creating a seamless user experience and communicating to search engines the intentions of your webpage so they can recommend your website for relevant searches. It is the application of improving the ranking of a webpage so it will be the first page that comes up in the search results.

So one might ask why it’s important to have a high ranking for your webpage? It increases the traffic to your webpage. A study was undertaken by Slingshot SEO in 2011 which compared the position of a website in the search engine results page (SERP) to the respective click-through rate. Below is a table with the results they found:

Study Results SERP vs. Click Rate http://webdesign.tutsplus.com

Study Results SERP vs. Click Rate http://webdesign.tutsplus.com

It is easy to see that if your webpage is at the top of the list it will have a higher click rate through to it. It’s also a little bit of common sense. Think back to all the times you go to Google or Bing or any other search engine you like to use (maybe even AskJeeves), do you always click on the first option? The majority of the time I do.

The next question one might ask: what do I need to have on my page to make it a good one?

I found this cool Periodic Table Of SEO Success Factors and thought it would be a good place to start. I won’t go into all of these but you can follow the link to find out more information if you would like to know more about that:

The Periodic Table Of SEO Success Factors from Search Engine Land

The Periodic Table Of SEO Success Factors from Search Engine Land

Some of the things you can to do to optimise your webpage for SEO:

  • Make content indexable
  • Make sure content is good quality
  • Use the necessary keywords and phrases
  • Create a relevant title for your pages
  • Create an easy to read description for the URL of your website
  • Incorporate Meta descriptions on each page of your website
  • Be concise, descriptive and brief

Hope you found that to be enjoyable reading!

– KH

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