Studio 3 – Self Reflection

Design, Graphic Design, Project Management

 

What worked?

Grinders Project

  • I’m happy with how professional it all looks.
  • I think the style I chose for my brand worked really well, it’s clean, minimal and is on trend at the moment.
  • The branding across all of my collateral is¬†consistent.
  • I think I got a lot done, finished all my deliverables and even got around to a few¬†desirables.

Self Promotion Rebrand

  • I’m really happy with my new logo and the colour scheme – it’s nice and simple, should stay in style compared to my last one.
  • I now have my portfolio all ready.

What didn’t?

Grinders Project

  • I don’t think the icon set really worked. I didn’t find enough uses for them throughout all of the collateral.
  • For my menu, takeaway food trays and coffee cup sleeves, I didn’t allow for the colour changing when I printed on the brown kraft paper so when I printed it the navy and the teal went a lot darker than I wanted it to and I had to adjust.
  • The loyalty card die cut is a bit hard to cut out because I made it a thin line (so it does work and if I got it professionally printed it would be ok, I’m just trying to cut it myself).

Self Promotion Rebrand

  • I didn’t allow enough time to get each item (business cards, portfolio and packaging) printed at a high quality and the way I wanted to. This was due to prioritising other work over it and forgetting about it.
  • Some of the document setting up was wrong. For my portfolio I had a 1.5cm margin to allow for sewing the portfolio together but I didn’t think it through and it should have alternated as I’m printing it double sided. This meant that I had to go back through each of my portfolio booklets and adjust the margin on every second page.

How could you improve?

  • For¬†any of my next projects I think that I need to spend a little bit more time in the planning stages and not just rush straight into the design stage. I need to get into the habit of taking the time to think through each of the tasks I’m setting for myself. This will make it less stressful when I get to the last few weeks and realise I’ve set myself too many tasks or one of them wasn’t really necessary.
  • Also, taking the time to set up documents (and thinking through where I want the margins, etc.) will save me time at the end and maybe also time for later projects because I could create templates.
  • Print some tests at home before I go to get it printed and if I have any questions, write them down so I don’t forget to ask them when I go in.

I’m sure there are more things I could improve on but that’s all I can think of at the moment.

Studio 3 – Project Management Review

Design, Graphic Design, Project Management

For the project I’ve been working on this trimester (Grinders Coffee House), I have completed all of the deliverables I set out to do from week 1. This was the¬†initial list I came up with:

  • Deliverables:
    • Logo
      • Stamp
    • Signage
      • A frame sign
    • Uniforms
      • T-shirt
    • Packaging
      • Take-away Cup / Cup Sleeve
      • Menu
    • Business Card / Loyalty Card
    • Video Advertisement
    • A1 Poster
    • Social Media pages
    • Icon set
  • Desirables:
    • Packaging
      • Coffee Beans / Cold Press Bottle Label
    • Decor of caf√© & style furniture
    • Signage
      • Storefront Hanging Sign / Window Sticker
    • Website

While I have completed everything on the list, my project management and time management had to be looked at a few times. At the beginning of the project I sat down and came up with a schedule, giving tasks some due dates. Throughout the course of our 13 week trimester, I have had to change the due date for particular deliverables a few times as I had not completed them as I had previously scheduled. For example, I had originally planned to do the filming and editing of the ad in week 9 but due to my planning and organisation (finding a cafe and getting permission to film their, scheduling for when both myself and my cameraman were available, etc.) we didn’t do the filming until week 11/12.

Most times I start a project I just want to get straight into the moodboard research, styles, and concepts and stuff and I kind of skip past the project management step. Therefore, for any future projects I need to put more thought into the planning process. One way I can do this is by¬†thinking through each deliverable a bit more and if there are things I need to set up before each one can be started. I should also think through each item I’m putting on the deliverable list (and desirable list) – is it necessary? does it suit the project? how can it be used? will it benefit the final product? I just need to ask and list out more questions as I think through the task list.

Studio 3 – Storyboard

Design, Graphic Design, Marketing

Hey guys! I’ve been working hard on my project as we only have a few days left before it’s all due. One of the final learning outcomes is making a short ad for my cafe.

The first step was thinking through the style of ad I wanted and what type of shots I would want in it.¬†After a bit of research I wrote out a “shot list” (I think that’s the right terminology). This is the list of shots I came up with:

  • Street view
    • 2 angles because it’s a corner cafe
      • pan up one side of building (past window)
      • pan from other side
      • maybe further away shot of cafe (from across the street)
  • walking into the cafe
  • pan of coffee machine
  • tamping coffee grind
  • setting up a coffee shot
  • shot dripping out
  • people¬†talking or laughing
  • pan of outside area
  • someone holding a cup
  • pouring milk
  • sipping coffee
  • people chatting
  • food in cabinet
  • cup on the bench

I’ve also drawn up a bit of a storyboard (don’t judge me because it’s the first one I’ve done and I don’t think I’m much of a drawer – stick figures for the win!).

new doc 35_1new doc 35_2new doc 35_3

I will be uploading the video soon so stay tuned.

Studio 3 – Games Collaboration

Design, Graphic Design, Project Management

This trimester, we were encouraged to do some cross disciplinary collaborations again so myself and two other graphic designers from my class¬†helped out with one of the games students projects. It didn’t really turn out that great because there were some communication issues with the other students. The idea changed a few times over the course of the project and they didn’t really communicate with us that it was changing. I ended up just doing some ink splatter graphics for them to use on their app store gameplay images.

These were the examples of gameplay images I was given:

So from here I came up with the following ink splatters:

So I sent these through and they liked them (I just had to modify one of the colours) but it was all good. They didn’t send through the actual gameplay shots and I haven’t heard from them again but I’ve just seen some screenshots recently and their final gameplay images are vertical (not horizontal like I’d created them for) so these are the final images.

I think it’s too late to contact them now, but if they had communicated with us¬†better (they were quite rude to¬†us, demanding that things be done with short notice, swearing at us and insulting one of the other designers) I think I could have come up with a few more concepts that might have worked better (and looked nicer). But I suppose it was an interesting experience as I’m learning about different types of clients and working with little¬†information, changes of concepts, etc.

Studio 3 – 5 C’s of Marketing

Culture, Graphic Design, Marketing

Another marketing concept we’re learning about is the Five C’s. They are used to analyse five key areas of a company and is useful when developing a marketing strategy. The five C’s are company, customers, competitors, collaborators and climate.

I have looked at each of the five C’s in relation to the cafe branding I’m working on. Check it out below.

  1. Company
    • Grinders¬†is a new cafe opening in Brisbane. They specialise in coffee but offer breakfast, lunch and a range of other drinks. There will be a large focus on building relationships with the loyal customers.
  2. Customers
    • Target audience: the range of the target audience is quite large; from young families to young adults and even through to the older generation. Coffee lovers. Low income and high income.
    • Frequency: Daily (hopefully)
    • Quantity: Coffee (or other drink purchase), coffee and a meal, delicious snacks.
  3. Competitors
    • Grinders will have a number of competitors – like every other cafe in Brisbane (especially the surrounding area).
    • Any cafe that specialises in coffee.
    • Cafes in West End come and go a fair bit so it would be important to stand out from the competitors.
  4. Collaborators
    • Grinders would have a few partners
      • Coffee supplier (fair trade, ethically sourced)
      • Tea supplier
      • Food supplier
    • We’d like to be able to support and build relationships with local small businesses who are in the same or surrounding area to our cafe.
  5. Climate
    • I believe the cafe market is growing at the moment.
      • Especially trendy, hipster ones.
    • People seem to spend more time at cafes these days – buying behaviour is increasing.
    • New technology for taking orders (apps).

Using this, along with the SWOT analysis I did previously, can help show a picture of what it would be like to enter into the cafe market and help to develop a strategy that could help the process.

Studio 3 – Non Disclosure Agreement

Design, Graphic Design, Marketing

Another new topic today: Non Disclosure Agreements. Yay! Exciting stuff today. So what is a¬†non disclosure agreement (NDA)? It’s a legal contract, often signed by at least two parties and¬†used to outline¬†confidential information the parties want to share. It is used to protect a business’ confidential information as it restricts third party access to it. By using a NDA, a¬†person/organisation with access to your business cannot disclose your information to a third party without your consent.

There are two different types of NDA’s – unilateral (one way) and mutual. The most common NDA is the unilateral agreement, when the business discloses its information to the other party who agrees not to disclose the info. Alternatively, a mutual agreement is when both parties agree not to share the information.

An example of a non disclosure agreement is (found here):

BASIC NONDISCLOSURE AGREEMENT

This Nondisclosure Agreement (the “Agreement”) is entered into by and between _______________ with its principal offices at _______________, (“Disclosing Party“) and _______________, located at _______________ (“Receiving Party“) for the purpose of preventing the unauthorized disclosure of Confidential Information as defined below. The parties agree to enter into a confidential relationship with respect to the disclosure of certain proprietary and confidential information (“Confidential Information”).

1.¬†¬†¬†Definition of Confidential Information. For purposes of this Agreement, “Confidential Information” shall include all information or material that has or could have commercial value or other utility in the business in which Disclosing Party is engaged. If Confidential Information is in written form, the Disclosing Party shall label or stamp the materials with the word “Confidential” or some similar warning. If Confidential Information is transmitted orally, the Disclosing Party shall promptly provide a writing indicating that such oral communication constituted Confidential Information.

2.¬†¬†¬†Exclusions from Confidential Information.¬†Receiving Party’s obligations under this Agreement do not extend to information that is: (a) publicly known at the time of disclosure or subsequently becomes publicly known through no fault of the Receiving Party; (b) discovered or created by the Receiving Party before disclosure by Disclosing Party; (c) learned by the Receiving Party through legitimate means other than from the Disclosing Party or Disclosing Party’s representatives; or (d) is disclosed by Receiving Party with Disclosing Party’s prior written approval.

3.¬†¬†¬†Obligations of Receiving Party. Receiving Party shall hold and maintain the Confidential Information in strictest confidence for the sole and exclusive benefit of the Disclosing Party. Receiving Party shall carefully restrict access to Confidential Information to employees, contractors and third parties as is reasonably required and shall require those persons to sign nondisclosure restrictions at least as protective as those in this Agreement. Receiving Party shall not, without prior written approval of Disclosing Party, use for Receiving Party’s own benefit, publish, copy, or otherwise disclose to others, or permit the use by others for their benefit or to the detriment of Disclosing Party, any Confidential Information. Receiving Party shall return to Disclosing Party any and all records, notes, and other written, printed, or tangible materials in its possession pertaining to Confidential Information immediately if Disclosing Party requests it in writing.

4.¬†¬†¬†Time Periods.¬†The nondisclosure provisions of this Agreement shall survive the termination of this Agreement and Receiving Party’s duty to hold Confidential Information in confidence shall remain in effect until the Confidential Information no longer qualifies as a trade secret or until Disclosing Party sends Receiving Party written notice releasing Receiving Party from this Agreement, whichever occurs first.

5.   Relationships. Nothing contained in this Agreement shall be deemed to constitute either party a partner, joint venturer or employee of the other party for any purpose.

6.   Severability. If a court finds any provision of this Agreement invalid or unenforceable, the remainder of this Agreement shall be interpreted so as best to effect the intent of the parties.

7.   Integration. This Agreement expresses the complete understanding of the parties with respect to the subject matter and supersedes all prior proposals, agreements, representations and understandings. This Agreement may not be amended except in a writing signed by both parties.

8.   Waiver. The failure to exercise any right provided in this Agreement shall not be a waiver of prior or subsequent rights.

9.   Notice of Immunity [OPTIONAL]

Employee is provided notice that an individual shall not be held criminally or civilly liable under any federal or state trade secret law for the disclosure of a trade secret that is made (i) in confidence to a federal, state, or local government official, either directly or indirectly, or to an attorney; and (ii) solely for the purpose of reporting or investigating a suspected violation of law; or is made in a complaint or other document filed in a lawsuit or other proceeding, if such filing is made under seal. An individual who files a lawsuit for retaliation by an employer for reporting a suspected violation of law may disclose the trade secret to the attorney of the individual and use the trade secret information in the court proceeding, if the individual (i) files any document containing the trade secret under seal; and (ii) does not disclose the trade secret, except pursuant to court order.

This Agreement and each party’s obligations shall be binding on the representatives, assigns and successors of such party. Each party has¬†signed¬†this Agreement through its authorized representative.

_____________________________________________________ (Signature)

___________________________ (Typed or Printed Name)

Date: _______________

_____________________________________________________ (Signature)

___________________________ (Typed or Printed Name)

Date: _______________

I also found another Non Disclosure Agreement here at SEQ Legal.

In regards to my cafe, having a non disclosure agreement would ensure that any and all financial information, operating systems, policies, procedures and recipes would be protected. All employees would have to sign the agreement before they begin work.

An example of an NDA (found here) is more specific to restaurants/cafes.

References

Woolwich, D. (2014). 5 Things You Should Know About Non Disclosure Agreements. Retrieved from https://lawpath.com.au/blog/5-things-you-should-know-about-non-disclosure-agreements

 

Studio 3 – Slogans

Design, Graphic Design, Marketing

Sooo…I may have forgotten to post this blog a few weeks ago when we were looking at slogans. But better late than never, right? A slogan can be really useful for your brand.¬†You may already know what a slogan is but I’m going to define it for you anyway. It’s “a¬†catch phrase or small group of words that are combined in a special way to identify a product or company” (Small Business Encyclopaedia, n.d.). A slogan is used to convey the vision of the company – a brief and catchy phrase that can be used in advertising, poster, uniforms, etc. It¬†becomes a reminder of what makes the company special.

This article (22 Companies With Really Catchy Slogans & Brand Taglines by Lindsay Kolowich) had list some characteristics that make a great slogan:

  • memorable
  • includes a key benefit
  • differentiates the brand
  • imparts positive feelings about the brand

Here’s a few examples of slogans I found:

Nike – ‘Just Do It’ (classic)

Apple – ‘Think Different’

L’Or√©al¬† – ‘Because you’re worth it’

Maccas – ‘I’m loving’ it’ (another classic)

Adidas – ‘Impossible is nothing’

Energizer – ‘Keep going and going and going’