Today we learnt about usability testing. It’s something that is done throughout the design process to ensure the design is heading in the right direction. Often, a usability test will lead to improvements in the quality of your work and bring up issues you were unaware of. Basically, it’s one way to make sure your designs are sending the right message to the particular target audience.
This article gives some examples of different types of usability testing:
Quick and dirty usability testing found at Creative Bloq.
These are some of the questions I’ve come up with for a usability test for my current project Grinders Coffee House.
- Does the logo suit the market (cafe)? Please explain.
- Is the colour scheme suitable to the cafe? Do you like the colour scheme?
- Is the branding across the different pieces of collateral consistent? (See attached examples)
- Do you think this store would be successful in the Brisbane market? If so, why/why not?
- Which Brisbane suburb do you think this cafe would be most successful? Why?
- Who do you think the target audience is?
- How do you think I could improve the brand?
- What was your first impression of the cafe brand?
- Would you go to this cafe for coffee and a meal? Why/why not?
- Do you have any other comments/suggestions?
If you want to help me out and do the usability test click on this link: