Studio 3 – Sustainability

Design, Graphic Design, Marketing

Today we looked at sustainability and how as graphic designers it’s important to be aware of it. So what is sustainability. It is defined as the quality of not being harmful to the environment or depleting natural resources, and thereby supporting long-term ecological balance. It is meeting the needs of everyone in the world today, but keeping in mind future generations and their needs ( 

As a graphic designer it is important to know how you can sustainable in your work. As a designer we are constantly creating new designs, often getting them printed out for clients. Some of the ways we can be sustainable as a designer include using recycled paper, knowing the types of ink your printer uses, choosing the right size for posters/flyers (if it’s possible to reduce the size you can save money and reduce your environmental impact), using web hosting sites that use sustainable energy or simply cutting costs at your studio. Therefore, if we, as designers, can find a balance between society, economy and the environment, when we get to the final stages we will know what the most sustainable options may be or the questions that need to be asked to find the best solution.

Some other links about sustainability and graphic design:

Papercut is a graphic design studio in Canberra, Australia. They opened in 2007 and since then have won numerous awards because of the way they have incorporated sustainability into their work. They have a Papercut Environmental Policy:

“Environmental leadership is the cornerstone of our company culture. We believe in the value of offering environmentally sustainable options for our clients and uphold our own commitment to sustainable design by making green choices in our business practice. This makes us distinct from other design studios.”

To ensure they meet this policy and give their designs a ‘Papercut tick of approval’ they have their own set of guidelines (can be found here).

So the next question is how can I make my latest project more sustainable? My project is a the branding of a cafe so I will be printing out a few things – menu, loyalty cards, take-away cup sleeves (and the cups themselves), posters, etc. It will be important to ensure the I know my sustainable options of different printing companies. I was planning to use kraft paper for all of my printing. It is 100% biodegradable and it’s a natural bio-material; Unbleached, biodegradable, recyclable and the product of renewable and actively renewed resources. I’m also creating a stamp for the logo which will reduce the amount of printing I have to do (on the take-away cups/sleeve) and then I just have to ensure the ink I use is also environmentally friendly.

Studio 3 – Marketing Persona

Design, Graphic Design, Marketing


A marketing persona is a made up, general representation of a company’s possible customers/target market. They are helpful in marketing and advertising because they can help focus where a business should be advertising – for example the types of social media they are on or what types of magazines the customers may read. It is a way for the business to get into the mindset of its target market it wants to attract and understanding them and the best ways to reach them. Once you know your target market you can customise your message and it’s content to better reach them.

I have created three marketing personas of potential customer’s to my cafe:

Marketing PersonasMarketing Personas2Marketing Personas3


How to Create Detailed Buyer Personas for Your Business – Written by Pamela Vaughan


Studio 3 – Die-Cutting

Design, Graphic Design, Marketing

For our project we have looked into die cutting – for both packaging and also business cards. By coming up with a unique die-cut for a business card, it could mean that your business will stand out from the others. Picture this, yourself, along with a number of other businesses, have given someone a business card. Is your card a standard business card – rectangular, same size as all other business cards, info on the front and the back? Or have you come up with a unique shape, size or pattern to make it stand out?

Here’s a few unique business cards

(P.S. I found all of the business cards on Pinterest here)



Studio 3 – Packaging

Design, Graphic Design, Photography

We had a look at some different types of packaging designs and how you can use them creatively to stand out from competitors.

I found some pretty cool examples of creative packaging. I tried to find some for cafes specifically because thats what I’m working on at the moment but there were some really cool other ones I wanted to share too.

Pablo & Rusty’s Coffee Roasters

Black Bear Brews

Bite Bakery

Trident Chewing Gum

Hanger Tea

And finally Rope Pack (thought this one was clever)