Studio 3 – Colour Copyright

Graphic Design

Copyrighting a colour is when a company gets a colour trademark for the specific colour. Sometimes a company sees a specific colour as an integral part of their brand so they can get the trademark to ensure no one else within the same market sector can use the same colour. For example, companies such as Cadbury trademark the colour purple and Starbucks the colour green.

Companies that have trademarked a certain colour often use it really creatively throughout all of their branding. T-Mobile (a German company operating in Europe, United States, Puerto Rico, US Virgin Islands) has trademarked a shade of magenta (RAL 4010) and they use it consistently in their ads.

They have a playlist of their ads on YouTube and you can see just from scrolling through that they use a lot of magenta in their ads. And below, some more of their ads.

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Color Branding & Trademark Rights

T-Mobile Youtube Channel

Know Your Rights: Does T-Mobile really own magenta?



Studio 3 – Copywriting

Graphic Design

According to Copyblogger “copywriting is the art and science of strategically delivering words (whether written or spoken) that get people to take some form of action.” It’s creating slogans, taglines, or body copy (and much more) to sell a product. It has to grab the viewers attention and persuade them to keep reading.

Depaul UK Nightstop Streetcorner Campaign


I think this ad campaign is smart and well thought out. It’s a poster that wraps around a street corner and the copywriting tells two different sides to the story. To make one side tell the story that most people think to themselves (it’s not really my problem, they have issues with drugs and violence, I wouldn’t be safe) but then if you see both sides of the story, you might realise that you don’t really know what their issues are or what they are dealing with and it wouldn’t take a lot for you to help them out a little bit.

For more info you can check out the campaign here.

Proximity Columbia Website

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Proximity Columbia

Under Construction Website – this page has statistics about the webpage

This website is really clever. The copywriting, even though it’s telling you to close the window the whole time, actually makes me want to keep reading it and see what’s at the end.  It’s funny and keeps the attention of the viewer.

Georgetown Optician by Design Army


I like this one because the copywriting is played out like an eye test and it makes you want to read it, especially as the text gets smaller. They are all very consistent with each other and all relate to needing glasses and how this brand is stylish and fashionable, for high end fashion.

Studio 3 – Brand Engagement

Design, Graphic Design, Marketing

Brand engagement is when a brand connects with its consumers. It’s really important when trying to build a brand because for it to be successful it needs to have loyal consumers who engage again and again, but also those who, because they love it so much, they share it with their friends. In an article in Forbes, it says “Engagement with the brand – real emotional engagement with the brand – should be the ultimate objective, since it’s the point where the consumers “see” the brand as better meeting the expectations they hold for the Ideal in the category where the brand competes.” They also found direct correlations between positive brand engagement and positive consumer behaviour, profitability, and sales.

Oreo had a campaign where they shared a new image every day for 100 days using their Oreo biscuits. Each new image was representative of an event, either historical or current, for that particular day. It encouraged people to share the images, people tried to recreate them or make their own and it was in the news.

In this day and age, brand engagement is important and a really great tool to utilise in is social media. Brands want their customers to like, comment and share their products. So it’s important when creating an ad to ensure it will encourage engagement from its customers. I found some tips for increasing brand engagement from Think with Google:

  1. Make it topical. Make it relevant to consumers by using current or historical events. People will talk about it, share their opinions and thoughts.
  2. Make it personal. Get people talking about it, sharing their own experiences with the product.
  3. Make it sharable (customisable). Be on numerous social media platforms and allow/encourage consumers to engage.

I am currently working on the branding for a new café. When I need to start advertising for this, with the hopes of developing and sustaining brand engagement (and ultimately brand loyalty) these are the types of ads I will use for Instagram or Facebook:


Caption: Any day that starts with coffee is a good day. #grinderscoffeehouse #coffeetime #allthetime #latteartisonpoint

I think with Instagram it’s a mixture of just posting photos with a simple caption, one that asks a question and one that has a call to action (like, comment and share for a free coffee – only the first 10 or something like that). When someone posts a photo and tags the café, that’s always a good opportunity to repost their photo onto your feed too – makes the customer happy to see their photo has been reposted and can build relationships and loyalty.

The main types of social media I’d use for the café would be Facebook and Instagram. They are great for sharing pictures of the café, the staff, new items on the menu, providing opening hours, pictures of the menu, and the list goes on. There are a number of ways customers can engage with the café on these social media platforms – they can check in, share their own photos, leave comments, like photos, leave reviews and more. Facebook for businesses is also really handy because you can now promote the page and individual posts directly to the surrounding area of the café (costs money but it is a great way to get the business out there).

Studio 3 – Social Media Campaigns

Graphic Design, Marketing, Social Media

This week we looked at the power of social media in advertising campaigns.

#lastselfie – a Snapchat campaign by WWF

They used snapchat selfies of endangered species using the fact that after the short time allocated for the snapchat, they simply disappear before your eyes…as they will do in real life if we don’t take action. So in the snapchat video they actually have a call to action, asking for help by sharing, adopting an animal, or donating through SMS.

Their results:

“After one week, 40,000 tweets hit 120 million twitter timelines meaning 50% of all active twitter users were exposed to it. With headlines in more than 6 languages #LastSelfie raised global awareness and in just three days WWF reached their donation target for the entire month.”

12,000 Mini Miracles – West Jet

WestJet wanted to encourage their 12,000 employees to perform mini miracles. They gave out free trips, christmas dinners, filled up petrol, gave out warm blankets to homeless and heaps more. Their aim was to do 12,000 miracles in 24 hours and they ended up doing almost 32,000 in that time with a video of each mini miracle (or the majority, I guess) to be submitted to social media.

Their results:

“The campaign was mentioned in 400 media outlets in 214 countries with over 2 billion media impressions!” They earned $2,260,930 in media value. For a list of their actual results go to this link.

Wouldn’t it be yummy? – Lays

This campaign challenged users to submit ideas for Lays’ next chip flavour by submitting online, through a Facebook app or via SMS. They got over 4 million flavour ideas submitted.

Their results:

After 3 finalist flavours were created there was another vote with over 1 million people interacting through Facebook, Twitter and texting. They used the campaign in two ways – letting consumers know that they wanted to know their opinion and it also gave them a voice in product development. The campaign tripled Frito-Lay’s U.S. Facebook fan base and boosted sales by 12 percent nationwide.


Studio 3 – USP

Graphic Design

What is a USP? It is your companies Unique Selling Point (or proposition). It is the thing that differentiates a company from its competitors – something you have that your competitors don’t. It is defined by Entrepreneur (Small Business Encyclopaedia) as: “The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.”

Here are some examples of USPs (I tried to find Australian ones but some are just other brands I like):

  1. Hyundai. Car dealership. Their USP is “Lots of options for not a lot of money.”
  2. Woolworths. Grocery store. Their USP is being “the fresh food people.”
  3. TOMS Shoes. When TOMS started they were just a shoe manufacturer but they have since expanded into sunglasses, backpacks and coffee. Their USP is one for one, with every pair you purchase, TOMS will give a pair of new shoes to a child in need.
  4. Spotify. A music listening service. Their USP is “Legal access to over 12 million songs you can take anywhere.”
  5. Domino’s. Take-away pizza. Their USP is “You get fresh, hot pizza delivered to your door in 30 minutes or less—or it’s free.”

Studio 3 – Prankvertising

Graphic Design

Today we looked at prankvertising. It is one of the latest fads in advertising campaigns in order to draw the consumers in – using pranks in an advertising campaigns on unsuspecting individuals and anyone passing by.

This ad for Chevrolet was really good. By getting them to explain what it felt for them when they thought their phone was destroyed and the fact that they were more upset that they’d lost a connection, not specifically their phones, was really clever. Because the main feature of the car they were advertising was being connected due to it’s new capabilities.

I thought this next one was pretty cool. This ad is advertising Photoshop and creativity in action. They set up a computer in a bus stop ad, take photos of the people sitting there and then put them into an ad. It’s pretty cool. I’m not too sure if it’s specifically an advertising campaign but it does advertise Photoshop and what you can do with it.


Another Pepsi Max ad. This ad features Kyrie Irving, a professional NBA point guard but he is dressed up like a cranky old man. There is a series of a few videos all featuring him playing against younger people. It’s a cool ad and I think because it’s a series there wasn’t really a massive reveal to everyone there but I think that’s what makes some of the prankvertising campaigns better.


Luckerson, V. (2014). Selling Schadenfreude: Inside the World of ‘Prankvertising’. Retrieved from