Studio 2 – Theoretical Techniques

Adobe, Design, Graphic Design

It is important as a designer to put thought into our projects and not just think it looks cool so it’s all good. There are a number of theories and principles we’ve learnt and need to continually incorporate these into our designs (otherwise what is the point of learning them, right?).

In this studio unit there have been a number of theories and concepts I have tried to include.

  • Motivational posters
    • Elements of design I tried to incorporate
      • Shape: The design style for my posters included some shapes in three forms – a geometric shape that just had a stroke of 1.5, a larger geometric shape and numerous small shapes placed randomly on the poster (circles, squares, triangles or hexagons. The shapes are used to add interest to the design and direct the viewer’s attention to different parts of the poster.
      • Colour: colour can create atmosphere and effect emotions. I chose to use a triadic colour scheme – three colours chosen that are evenly spaced apart around the colour wheel. The colours I chose are also the primary colours – red, blue and yellow. They are simple and really effective together and each poster has two of the three colours so it works really well.
      • Size: I used different sizes of shapes and images in the poster to draw attention to certain aspects and create emphasis.
    • Principles of design I used
      • Balance: the posters are asymmetrically balanced. Each different aspect of the design is sized specifically, or placed in certain spot to balance the design.
      • Proximity: items placed close together to create a connection. The typography is placed in close proximity to the photo which highlights the relationship between the two (e.g. the quote on the first poster below is “music is a piece of art that goes in the ears straight to the heart” and the photo is of hands holding headphones – a tool used by an audio student to listen to what they create).
      • Alignment: organising and ordering the elements of a design. The text is centre aligned to itself and then I’ve placed it (or aligned it) in close proximity to the sepia photo to connect them together.
      • Contrast: this is the extent of which two elements of the design differ – can include dark vs. light or small vs. large. There is contrast in the posters with the sepia photos against the coloured backgrounds and then also the white text on the coloured elements of the design.
      • Repetition: repeating elements in the designs to create rhythm and consistency. The posters use repetition through the small coloured shapes. They are repeated all over the poster in varying sizes. There is also repetition in the geometric shape that frames the photograph as the same shape is used again but is larger and has a solid colour fill.



I’ll come back and edit this post with some more theoretical practices I’ve incorporated but this is enough for the moment, me thinks.

Thanks for reading. Hope you learnt something.

– KH


Frankel. (2012). Design Element Shape. Retrieved May 7, 2016, from

Getty, J. P. (2011). Principles of Design. Retrieved May 7, 2016, from

Hortin, A. (2009, March 27). The 5 Basic Principles of Design. Retrieved May 7, 2016, from

J6 Design. (2015). The Principles of Design. Retrieved May 7, 2016, from

Sameer, A. (2014). The 6 Principles of Design. Retrieved May 7, 2016, from

Stribley, M. (2016). Design elements and principles – tips and inspiration by Canva. Retrieved May 7, 2016, from Canva,



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