Studio 3 – 3 Campaigns

Graphic Design

It’s the start of a new trimester and we will be looking at graphic design in advertising. So to start off we looked up a number of different advertising campaigns. One from a local agency, one from an interstate agency and one from an international agency. These are the ones I found.

Brisbane advertising agency: Binge Advertising

Binge Advertising is a small advertising and design agency in Fortitude Valley. One of their campaigns is “Responsible Service of Alcohol” and their is a series of six videos they’ve created for the Queensland Government. Meet Amazing Brad, Emotional Brandon,  Offensive Davo, Loser Terry, Sonny & Tana and The Nice Family.

I like that it’s different to normal government ads that are super serious and more dramatised. This campaign seems to be a bit more fun. I like the illustration and animation style they’ve used.

The rest are here:

Australian advertising agency: Soap

This company is located in Sydney. Their philosophy is Play. Make. Do. They are aiming to be relevant to the consumer’s in today’s world. They believe “brands must PLAY an active role in the cultural landscape — MAKE content and experiences that can compete with other broadcasters’ output — and DO things that make peoples’ lives easier or richer.”

The campaign they did for V Energy Drink – Tokyo Fury is really cool and was really extensive. For this campaign they developed two gaming experiences, chose a name that was own able and dominated any online searches, cinema spot, rich media ads, and packaging designs. There was heaps of different aspects to the campaign and the results were really, really good. For example, the game has been played over 32 million times and spread globally. The live experience in Melbourne had an exposure of over 75,000 people.

International advertising agency: Wieden + Kennedy

Taken from their website:

“Welcome to Wieden+Kennedy. We are an independent, creatively driven advertising agency that creates strong and provocative relationships between good companies and their customers. We believe that it doesn’t matter where, how or in what medium an idea is expressed, you still have to start with a good one.” They have quite a few branches all around the world and they have some great advertising campaigns.

The ad campaign from their agency is “Endless Possibilities” for Nike. It’s also in a series of ads all about “Possibilities”  and this one in particular celebrates every woman who has tested her limits and embraced her potential. “Possibilities” inspires women to continue to reach new personal goals and make the extraordinary into the everyday; to get up earlier, work out harder, run faster and go that extra mile.

I like the way it moves through scenes and tells a story and it’s still just one girl the whole way through. Because she can do it all. It does a really great job of highlighting all the endless possibilities seamlessly. It’s motivational.

Endless Possibilities

 

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Slavery, Out of the Shadows

Culture, Design, Graphic Design

This trimester I have been working on a creative project for my Creative Media Industries class Cultural Perspectives. I chose to make an infographic on the topic of human trafficking because it is a major issue that has been growing in recent years. It is my hope that through this infographic, people will become more aware of the harsh reality that is lived out by a large number of people all around the world. There are over 27 million modern day slaves in the world today. People should not be bought and sold.

The infographic highlights a number of glaring statistics, including the profit that is made through modern day slavery. The combination of statistics, images and colour are all used to highlight the hard truth of modern day slavery. In an article by Backman (2015), she states “Women, children, even many men, have their humanity taken from them and they are reduced to exploitable commodities, mere objects that serve to enrich, sensually please, and in every way gratify the whims and caprices of the very wealthy. If we fail to grasp that incredibly ugly and demeaning reality, we cannot hope to end human trafficking, slavery and prostitution.”

It is my hope that this infographic will raise awareness of the issue and highlight just how wrong it is.

https://www.behance.net/gallery/36882581/Slavery-Out-of-the-Shadows

Capitalism is defined as “an economic system in which the means of production and distribution are privately or corporately owned and development occurs through the accumulation and reinvestment of profits gained in a free market.” (capitalism, n.d.; Boundless, 2015). So, it is a society in which there is division by class. First, the high class or capitalist class who control production and distribution, this is the trafficking offenders. They own slaves (men, women and children) and put them to work to sell a product, whether it be sex trade or hazardous labour. The second class is the low class or the working class. This is a human being, a victim, trafficked men, women and children. We live in a ‘consumer society’ and are often times ignorant to the labour (most likely human labour) that makes consumption possible (Wayne, 2003). Brock (2011) states “capitalism creates classes of haves and have nots…the survival of the haves depends on the exploitation of the have nots…it’s very difficult for those at the bottom to rise up and leave a life of exploitation.” It makes it nearly impossible for the victims to get out of slavery as they are so indebted to the traffickers for “bringing them to a better life,” promising them a real job.

Another link to capitalism and human trafficking is the motive of profit. The whole point of producing goods is to make a profit (Wayne, 2003). There is a supply and demand market out there which is being utilised by traffickers. There are a few factors that can change the price a trafficker can get and therefore their decision to sell:

  • availability of the desired product
  • characteristics of the product
  • number of similar products available
  • the negotiating acumen of the human trafficker

At very low prices, human traffickers will be unwilling and unable to supply trafficked individuals because costs exceed revenue. If the trafficker’s costs do not change, the price will increase which in turn leads to larger profits and a rise in the number of trafficked individuals (Wheaton, Schauer, & Galli, 2010). As people become vulnerable to exploitation and businesses continually seek the lowest-cost labour sources, trafficking human beings generates profit and a market for human trafficking is created ().

Human trafficking is also easier due to recent advancements in globalisation. Krishna (2008) defines globalisation as “the accelerated spread of a free-market-based, capitalist style of production over an increasing swath of nations on this planet.” It is being connected to the rest of the world. In recent years, due to advancements in areas like international trade, transportation, technology and the internet, there have been increases in the interaction and integration of people and culture all around the world (The Levin Institute, 2015). It is now quite easy to get whatever you want, whenever you want (to an extent).

Some people argue that the growth of globalisation has, in turn, fuelled the growth of modern day slavery. There are a number of factors that surround globalisation that have made human trafficking easier to do. The growth and advancement of international trade and travel has developed due to globalisation, this has made it easier for companies (traffickers) to move their product (slaves — people — human beings) around the world. Traffickers are able to make continue making huge profits from slaves because they can be sold over and over again Smith (2013).

Increases in technology have also led to a greater supply of goods, capital and labor around the world. There’s a direct correlation between trafficking offenders who live in first world countries with high internet access and trafficking victims who live in  third world countries with low internet access. I don’t know if you remember this from the lecture, but the countries with the highest concentrations of internet usage were “the Western” countries, including America, the United Kingdom, Northern Europe and Australia.

Some trafficking cases start with the offender contacting the potential victims on social networking sites such as Facebook. Traffickers gain the trust of their victim’s by expressing love and admiration, promising to make them a star, and providing a ticket to a new location away from their home. Another way traffickers have used the internet to lure victims away from their homes is through online employment searches. The internet is also used to distribute both recorded and live pornographic material starring human trafficking victims.

When I started thinking through what I wanted to do, I was planning to use just statistics — so typography and their graphical representations. After I started making up the infographic, and with the feedback from my proposal, I decided to incorporate black and white photographs that represent individuals who may have been trafficked. I added colour through the use of a bright red blood splatters across the photographs. This decision was made to highlight the urgency and danger of the situation.

References

annieinauz’s channel (2008, March 20). The A21 campaign – statistics Retrieved from https://www.youtube.com/watch?v=aZTJfpO5Z2U

Anti Slavery Australia. (2015). Fact sheets. Retrieved April 30, 2016, from http://www.antislavery.org.au/resources/fact-sheets.html

Boundless. (2015). Marx’s View of Class Differentiation. Retrieved 13 May, 2016 from https://www.boundless.com/sociology/textbooks/boundless-sociology-textbook/global-stratification-and-inequality-8/sociological-theories-and-global-inequality-72/marx-s-view-of-class-differentiation-425-4960/

Brock, M. (2011, January 10). Capitalism & sex trafficking: My musings on the communist manifesto Retrieved from http://hopeforthesold.com/capitalism-sex-trafficking-my-musings-on-the-communist-manifesto/

capitalism. (n.d.) American Heritage® Dictionary of the English Language, Fifth Edition. (2011). Retrieved May 13 2016 from http://www.thefreedictionary.com/capitalism

Case Act. (2012). Proposition 35: The CASE act PASSED! Retrieved April 29, 2016, from Case Act, http://www.caseact.org/learn/humantrafficking/

Costill, A. (2013). 6 Benefits of Using Infographics. Retrieved May 13, 2016, from https://www.searchenginejournal.com/6-benefits-using-infographics/70917/

Global sex trafficking fact sheet. Retrieved May 5, 2016, from http://www.equalitynow.org/node/1010

Hedwig Backman, K. (2015). Human trafficking and unregulated capitalism | letter. Retrieved May 13, 2016, from http://www.federalwaymirror.com/opinion/letters/287993271.html

International Labour Organisation. (2016). Forced labour, human trafficking and slavery. Retrieved April 30, 2016, from http://www.ilo.org/global/topics/forced-labour/lang–en/index.htm

Jenkins, S. (2013). In a globalised world, there is no cure for slavery. The Guardian. Retrieved from http://www.theguardian.com/commentisfree/2013/dec/16/globalised-world-modern-slavery-bill-theresa-may

Krishna, S. (2008). Globalization : Globalization and Postcolonialism : Hegemony and Resistance in the Twenty-first Century. Blue Ridge Summit, US: Rowman & Littlefield Publishers. Retrieved from http://www.ebrary.com

Smith, D. (2013, November ). Modern slave trade booming thanks to effects of globalization. Retrieved May 11, 2016, from http://www.taipeitimes.com/News/editorials/archives/2013/11/26/2003577679/2

S. T. T. (2016). The scale of human trafficking worldwide. Retrieved April 29, 2016, from Stop The Traffik, https://www.stopthetraffik.org/the-scale-of-human-traffiking

The Levin Institute, The State University of New York. (2015). What is Globalisation? Retrieved from: http://www.globalization101.org/what-is-globalization/

The World Counts. (2014). Modern Day Slavery Statistics. Retrieved April 29, 2016, from http://www.theworldcounts.com/stories/Modern_Day_Slavery_Statistics

Tupi, M. (2003, September 5). Slavery and globalization. Retrieved May 11, 2016, from http://www.cato.org/publications/commentary/slavery-globalization

United Nations Office on Drugs and Crime. (2014). Global Report on Trafficking in Persons. Retrieved April 29, 2016, from https://www.unodc.org/documents/data-and-analysis/glotip/GLOTIP_2014_full_report.pdf

Wayne, M. (2003). Marxism and Media Studies: Key Concepts and Contemporary Trends. Retrieved from https://issuu.com/iransa/docs/24813027-marxism-and-media-studies_2/1

What is Capitalism? (2014). Retrieved May 13, 2016, from World Socialist Movement, http://www.worldsocialism.org/english/what-capitalism

Wheaton, E. M., Schauer, E. J., & Galli, T. V. (2010). Economics of human trafficking. International Migration, 48(4), 114-141.

Images

  1. http://borgenproject.org/causes-of-human-trafficking/
  2. http://www.patheos.com/blogs/philosophicalfragments/2013/01/12/samuel-rodriguez-on-a-global-evangelical-movement-to-end-human-trafficking/
  3. http://qz.com/127287/one-in-ten-kids-globally-are-child-laborers-and-thats-considered-good-news/
  4. http://www.womenofvision.org/whats-behind-a-poem/
  5. http://inkspiredmusings.blogspot.com.au/2013/04/henry-ward-beecher.html

Studio 2 – Theoretical Techniques

Adobe, Design, Graphic Design

It is important as a designer to put thought into our projects and not just think it looks cool so it’s all good. There are a number of theories and principles we’ve learnt and need to continually incorporate these into our designs (otherwise what is the point of learning them, right?).

In this studio unit there have been a number of theories and concepts I have tried to include.

  • Motivational posters
    • Elements of design I tried to incorporate
      • Shape: The design style for my posters included some shapes in three forms – a geometric shape that just had a stroke of 1.5, a larger geometric shape and numerous small shapes placed randomly on the poster (circles, squares, triangles or hexagons. The shapes are used to add interest to the design and direct the viewer’s attention to different parts of the poster.
      • Colour: colour can create atmosphere and effect emotions. I chose to use a triadic colour scheme – three colours chosen that are evenly spaced apart around the colour wheel. The colours I chose are also the primary colours – red, blue and yellow. They are simple and really effective together and each poster has two of the three colours so it works really well.
      • Size: I used different sizes of shapes and images in the poster to draw attention to certain aspects and create emphasis.
    • Principles of design I used
      • Balance: the posters are asymmetrically balanced. Each different aspect of the design is sized specifically, or placed in certain spot to balance the design.
      • Proximity: items placed close together to create a connection. The typography is placed in close proximity to the photo which highlights the relationship between the two (e.g. the quote on the first poster below is “music is a piece of art that goes in the ears straight to the heart” and the photo is of hands holding headphones – a tool used by an audio student to listen to what they create).
      • Alignment: organising and ordering the elements of a design. The text is centre aligned to itself and then I’ve placed it (or aligned it) in close proximity to the sepia photo to connect them together.
      • Contrast: this is the extent of which two elements of the design differ – can include dark vs. light or small vs. large. There is contrast in the posters with the sepia photos against the coloured backgrounds and then also the white text on the coloured elements of the design.
      • Repetition: repeating elements in the designs to create rhythm and consistency. The posters use repetition through the small coloured shapes. They are repeated all over the poster in varying sizes. There is also repetition in the geometric shape that frames the photograph as the same shape is used again but is larger and has a solid colour fill.

 

PosterMockup

I’ll come back and edit this post with some more theoretical practices I’ve incorporated but this is enough for the moment, me thinks.

Thanks for reading. Hope you learnt something.

– KH

References

Frankel. (2012). Design Element Shape. Retrieved May 7, 2016, from http://msfrankel.com/design_principles/elements/presentations/shape.pdf

Getty, J. P. (2011). Principles of Design. Retrieved May 7, 2016, from https://www.getty.edu/education/teachers/building_lessons/principles_design.pdf

Hortin, A. (2009, March 27). The 5 Basic Principles of Design. Retrieved May 7, 2016, from http://maddisondesigns.com/2009/03/the-5-basic-principles-of-design/

J6 Design. (2015). The Principles of Design. Retrieved May 7, 2016, from http://www.j6design.com.au/6-principles-of-design/

Sameer, A. (2014). The 6 Principles of Design. Retrieved May 7, 2016, from http://visual.ly/6-principles-design

Stribley, M. (2016). Design elements and principles – tips and inspiration by Canva. Retrieved May 7, 2016, from Canva, https://designschool.canva.com/design-elements-principles/

 

Studio 2 – File Naming Protocols

Design, Graphic Design, Project Management

Hey everyone!

This week has been all about project management and fixing up documents. Oh what fun it has been!!

In this blog post I’m going to talk about naming protocols. This is very important, especially when working on a big project like the West End Festival and we have a lot of different collateral we are working on. Another reason it’s so important is that at the completion of the project we will handover the files to the client and they need to be able to find the correct documents quickly. They don’t want to be searching to find a document that should not be hard to find.

I am discovering that there are a lot of ways you can name files. Firstly I’m just going to list a view of the reasons why it is important to follow some naming conventions:

  • makes it easier and quicker to find what you’re looking for
  • increases productivity
  • all files are identifiable (know what’s in a file without opening it)
  • helps to coordinate and manage shared files
  • can show work history

From some research here are a few naming conventions I thought would be useful for our project include:

  • the name of the collateral, shortened where possible
  • the date, following the protocol YYMMDD, i.e. 160505
  • a version numbering system could be used, i.e. V1.1 (first option), V2.1 (a second option that had a major change), V2.2 (third option with a minor change in it)
  • the underscore key is used between name and date to delimit words
  • capital letters will be used to delimit words

I’ve only discussed a few possible ways to name files but if you need a more extensive guideline for file naming I really suggest you check out Naming Conventions by The University of Edinburgh. They have 13 rules and for each one they have some really good explanations and examples. There are some really good rules that I’m going to try and incorporate in my future projects.

The Stanford University Libraries website had some interesting case studies that highlighted the importance of file naming conventions.

Case study: File naming done bad

Case study: File naming done well

Hope this was helpful for you.

– KH

References

Studio 2 – Full Bit Audio Update

Graphic Design

Hey!

Blogs, blogs, blogs! That’s what I’m doing today.

This blog is just an update on the work I’ve done for Full Bit Audio (FBA). In my last blog post about FBA I just outlined what I’d be working on for them.

  • Letterhead Template
  • Invoice Template
  • Facebook Banner
  • Facebook Profile Picture
  • T-shirts
  • Sticker

*due to time constraints we (myself and the clients) have decided not to do the brochure and the website layout at this time.

So now I’m going to show what I’ve done so far.

FBA_Letterhead_1.0

FBA_Invoice_1.0

Facebook Banner & Profile Pic

T-Shirts (which we decided to get printed so I’ll upload images when we get it)

Screen Shot 2016-05-06 at 10.21.54 AM

Stickers – there are two versions, black & white (also sent to get printed)

Untitled-1-01

So that’s everything all done and I’m pretty excited to see the shirt and the stickers. I will keep you updated when they arrive 🙂

Do you like the designs? Let me know what you think.

– KH

Studio 2 – Project Management

Design, Graphic Design, Project Management

METHODOLOGY – SCRUM

For our final project, marketing for the West End Festival, we are using the scrum project management methodology. I hadn’t used this methodology before so I had to do a bit of research (because I don’t really remember all the details from when we learnt it in Tri 2).

This is what I found out about the Scrum method:

Roles:

  1. Product Owner: this would be the client
  2. Scrum Master: pretty much the team leader
  3. Team: the team of designers working on the project.

Artefacts:

  1. Product Backlog: a complete list of the collateral that’s to be done throughout a project, ordered in priority according to the product owner so that the team is working on the most valuable tasks first.
  2. Sprint Backlog: this is a prioritized list of tasks the team needs to complete during the sprint. Worked out in the Sprint Planning Meeting.
  3. Burndown charts: this is used to show the amount of work remaining in a sprint. It will be an effective way to determine at a glance whether a sprint is on schedule.

Activities:

  1. Sprint Planning Meeting: there will be a planning meeting at the start of each sprint to discuss the work to be done. Through email, the product owner and the team determine the highest-priority items on the product backlog. Team members figure out how many items they can commit to and then create a sprint backlog, which is a list of the tasks to complete during the sprint.
  2. Daily scrum: each day during the sprint team members share what they worked on the prior day, will work on today, and identify any impediments. Daily scrums serve to synchronize the work of team members as they discuss the work of the sprint. These meetings should be no more than 15 minutes.
  3. Sprint Review: at the end of a sprint the team presents the work they’ve done. The goal of this meeting is to get feedback from the product owner and any users or other stakeholders who have been invited to the review.
  4. Sprint Retrospective: at the end of each sprint the team reflects on the sprint that is ending and identifies how they can improve in the next sprint.

This is just a good visual of how scrum should work:

Screen Shot 2016-05-06 at 9.20.12 AM

From scrum.org

I’m just going to outline some of the problems we had with this methodology:

  1. We chose scrum but we didn’t really know the correct way to set up all the documentation.
    • We didn’t have a complete list of jobs that we had to do until at least the end of the second sprint but the first meeting we were supposed to have was a meeting to create the product backlog and prioritise each item on the list.
    • For each sprint we were to have a new table outlining what would be worked on that week. We kind of had this at the end of the second sprint but it was not right because it was continually updated as we went instead of having a new sheet for each sprint.
      • So, as you can see all of our documentation was wrong and we have had to fix it all up. This means that we are madly working to fix these and at the same time, finish off collateral and work for other projects. Crazy, busy at the moment. We have since done more research, and with input from our teacher, are on track to getting all our documentation correct.
      • One website mentioned having the tasks for a sprint listed on a whiteboard – I think that would be a good idea for our next project. Just having it written up and visible to all group members would be a really great thing.
  2. We also weren’t having the meetings as we were supposed to be. As I already mentioned we didn’t sit down at the start and write up a prioritised log of each task to be completed. This is a very important meeting to have as it would have allowed us to see what needed to be done from the start and tasks may have been easier to allocate to each team member.
  3. Now, it’s a bit seems hard/wrong/silly (I’m not sure what the right word to use here is…) to talk about how we haven’t been using the methodology in the right way because we have completed all of our tasks and achieved a number of desirables as well. But that doesn’t matter, we did do it wrong. As I thought about it a bit more, it occurred to me that we may have been able to achieve and complete a lot more desirables for the project (if we had done the product backlog at the start, we could have estimated the times for each task, realised some tasks won’t take long at all, brainstormed more collateral we could work on and add them to the list too). We may have also had a lot of fun creating and designing collateral we may not have had a chance to yet.
  4. We chose a project manager but I’m not sure they understood what it meant to be in that role. They should have been the one to make sure we were doing all the correct things as per the methodology but they weren’t. Also, no one else questioned if we should be doing things any different either. I had written the section in the project plan about scrum specifically and I remember saying something once but it kind of got brushed aside and I didn’t broach the subject again. This is definitely something I need to work on.

I had created some of the artefacts but I’d just been doing them wrong. Once we got them right though, I found the artefacts used in the scrum methodology to be really useful. Creating a complete and comprehensive list of all the collateral that needs to be done is a really helpful tool to use. Also, the ability to prioritise tasks within the list is really important. Having a list written up is a really good way to visually be able to see what needs to be done. Creating it as a table in a program like Excel also means it is editable, easily updatable and it makes it super easy to also create the burndown chart. Now the burndown chart is also a really good tool. This is a visual representation of how the whole project is going. This article (Understanding the Scrum Burndown Chart) explains all the ways these charts can look like and what it’s saying about the team.

So what did I learn.

  • It is really important to know each aspect of the methodology (sit down as a group and go through it at the start so everyone is on the same page)
  • Even if it may seem silly, have the required meetings (everyday)
  • Produce the right documentation. This will ensure that we are being as productive as we can be.
  • Personally, I need to be more assertive, especially when I know we aren’t doing things right.

See the reference list for a few of the websites I looked at. If you want a bit more information, they all go into more detail.

References

Cohn, M. Scrum methodology and project management. Retrieved May 5, 2016, from Mountain Goat Software, https://www.mountaingoatsoftware.com/agile/scrum

James, M. (2013, May 9). An empirical framework for learning (not a methodology). Retrieved May 5, 2016, from http://scrummethodology.com

Kocurek, D. (2011). Understanding the Scrum Burndown chart. Retrieved May 5, 2016, from Methods and Tools, http://www.methodsandtools.com/archive/scrumburndown.php

Layton, M. C. (2016). Agile project management: Five elements of a sprint. Retrieved May 5, 2016, from http://www.dummies.com/how-to/content/the-function-of-the-scrum-and-sprint-within-an-agi.html

VersionOne. (2016). What is Scrum project management & Scrum methodology. Retrieved May 5, 2016, from Keyword Page, https://www.versionone.com/scrum-project-management/

 

Studio 2 – Communication!!

Design, Graphic Design, Marketing

We are over half way on our final project (branding and collateral of the West End Festival) and we have had a few issues along the way. I’m going to have to say that the biggest issue is communication, especially communication with the client. Because we have been having a few issues with communication, I have decided that I will do some research and see if I can work out some effective ways to communicate with clients.

Now, just a quick question to start: what is communication?

It is defined as “the imparting or exchanging of information by speaking, writing, or using some other medium.” OR “means of sending or receiving information, such as telephone lines or computers.”

And in terms of business, it is (according to BusinessDictionary.com):

A two-way process of reaching mutual understanding, in which participants not only exchange (encode-decode) information, news, ideas and feelings but also create and share meaning.

From these definitions, I’m getting the idea that it is not only quite important, but it is a vital process in project management. (It’s ok, I did already know this). Throughout our project so far, we have been having problems with communication. Our problems have been with both the client and, in the first week or two, between the two groups.

INTERNAL COMMUNICATION (with team)

I think the main problems with communication between the two groups at the start were because we hadn’t worked together before and had to get used to the way we all worked, but also the way we all communicate – because we all communicate pretty differently. I know for me, whenever I put up a design I’d been working on to get feedback, sometimes I didn’t understand what a group member was meaning (it would be phrased in a different way, or using different terminology to what I’d normally use). At the start when that happened I’d just try and figure out what they meant or get frustrated by it, but the further into the project we got I started asking them to explain a bit more.

So that’s one thing I’ve learned so far – ask for clarification. There’s no point trying to figure it out myself when it’s really easy to just ask another question. It saves a lot of time.

EXTERNAL COMMUNICATION (with client)

I was finding it really hard to communicate with our client. I was sending emails and trying to lay out all the information in an easy and clear way to read. I was asking questions to get feedback on collateral, which design she likes best (providing up to 3 options) and what tasks we should be working on next. And every time the response was short and would only answer one or two of my questions. She also liked all the options and didn’t pick one for us to run with.

So what am I learning here? Firstly, maybe my emails had too much information and I was asking too many questions all at once. If a client is busy and they see a really long email, they may not have the time to sit down and read through it all and answer all the questions. I need to ensure I am asking the most important questions first and for any other questions (that maybe need a bit more time to answer) it might be best to schedule a meeting.

Another area where we might be going wrong is that we are giving her too many options. For example, we came up with a few good options for the posters and she liked all of them but didn’t tell us which one to specifically go with. This might also be a time issue – the client not having enough time to sit down and look at each one – or it could be that the question of which design is the chosen one was not clear she really does like all of them.  One article I found useful here was using the 7 C’s of communication. They include:

  1. Clear
  2. Concise
  3. Concrete
  4. Correct
  5. Coherent
  6. Complete
  7. Courteous

Keep the message clear, stick to the point, give a solid point (no mistaking what it is), all the right terminology/information, logical and relevant topics, all the information is there and a message that is friendly and honest.

A big mistake we made was assuming that the client understood what our roles were for this project. This caused some major confusion and frustration with the client because we didn’t clarify a key role. The client kept asking and implying that we were to add the content for specific documents but this is not something we have learnt or been taught in our degree so we didn’t have the knowledge to do this. The topic was danced around but not specifically talked about directly to the client until well into the project. We finally let the client know in a clear and concise way and from the client response, we realised it was just a misunderstanding on both our parts. So it is important to be clear upfront what the role we have in each project will be.

Here’s some of the blogs/articles I read about communication:

Studio 2 – Project 3 Update

Design, Graphic Design, Marketing

Here’s an update on our marketing collateral for the West End Festival. We have been working on it for about 4 weeks now and only have a few bits of collateral left to complete.

This is a table of our job list :

CODE JOB SPRINT
WEF01 Style & Planning S1
WEF02 Logo S1
WEF03 Icons for logo & pattern S1
WEF04 Poster A1 S2
WEF09 Press/Media Release S2
WEF10 Letters of support S2
WEF11 Letterhead S2
WEF13 Cover Page – Front Page S2
WEF14 With Comps S2
WEF15 Signage Form S2
WEF16 Media Release Form S2
WEF17 Artist Booking Form S2
WEF20 Evaluation Form S2
WEF21 Brief S2
WEF22 Letter of Sponsor S2
WEF05 Poster A3 S3
WEF06 Poster A4 S3
WEF07 Poster A5 S3
WEF08 Facebook Banner S3
WEF12 Business Card S3
WEF23 Infographic – stats about the festival S4
WEF24 T-Shirt (desirable) S4
WEF28 Style Guide S4
WEF29 Project Plan S4
WEF30 Website Banner (desirable) S4
WEF18 Festival Program S5
WEF25 Physical Banner (desirable) S5
WEF26 Postcard (desirable) S5
WEF27 Website (desirable) S5
WEF19 Map S5

So at this stage we have completed everything up to and including Sprint 4 and have started the map (can’t be finished until we have an idea of the venues that will be used), postcard (have some options but they aren’t fully finished yet), and the program (working on a template at the moment). We added a few jobs that are desirables, things we could work on if we have some spare time.

Some of the collateral we’ve been working on:

WEF_Letterhead Template_160415

1.0

Facebook Banner – Option 1

FB Banner 2.1

Facebook Banner – Option 2

WEF_Web_Banner

Website Banner

Possible post card options for the front (the back would just contain general information about the festival and the main events).

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So we still have a few bits to do but they can’t be finished until we receive more information. The client is happy with everything so far although there are times when it’s been a bit confusing because we’ve shown her a few different options and she says she likes them all, but then which one do we go with. So that’s been fun.

We have been working really well and have completed tasks on time. We also work really well as a team (although at the start there was a bit of adjusting). Thinking about how we could have worked on this project differently, and if we had to change anything I think there would only be a few things:

  • I think we should have sat down at the start, as a group to work on the project plan – instead, we just allocated sections to each person and went away to do it. By doing it this way we have only just finished it in the last week.
  • I feel like we didn’t really sit down as a group from the start and make a list of all the tasks to be completed. We did this over the first few days but it wasn’t a complete list of all the tasks, it was the first few items we had to complete first up and then we sort of allocated the next few. I did write up a full list in the third week, just so I could see a bit better what we were up to. Also, I created the spreadsheet, let everyone know it was there and for them to update it when they complete a job or make any notes but they don’t really do it.
  • We are using the project management method Scrum, but we don’t really have any of the meetings we are supposed to – for me I feel I would work better if we just discussed it as a group and were all on the same page. We kind of do it but with only a few people talking and not everyone focussed on going over these things.
  • At the start, a few of us were emailing and talking to the client which was making it hard so now, most of the time, we try and compile any questions we have and one of us will send an email.

I think that’s everything up to date so far. Thanks for reading.

Comment, questions? All welcome.

– KH