The weeks seem to be going by quicker and quicker. The big news last week was the Gallery Walk we had on Tuesday. So, you might be wondering what a gallery walk is. This is where we let a whole bunch of people look at all our projects and then leave feedback (both positive AND negative), ask any questions they might have and let us know what they like and don’t like. Sounds like a blast, right? It was so much fun (please note the sarcasm).
We worked pretty hard to get mockups of each deliverable done so it could all be printed out and put on display – which was really good planning on our part because then we were able to get feedback for everything. Also, it showed that we were all on a similar wavelength – all of our collateral matched and went really well together (at least I think it does).
It was pretty nerve wracking at the start and we didn’t know if we should stand with our work or go and look at some of the other groups stuff (who, by the way, all had some really cool work as well). But what to do, what to do? Go and look at other work so we don’t have to see everyone looking at our work was the winner. And then it got better.
There was a number of notes that were helpful to us and a few good points were left for us to consider. And then the feedback was somewhere along the lines of was “I like the colour scheme” and “what’s up with the watermelon” (it’s a mystery). It was a good experience mostly just because it’s good to be able to get people to look at your project, give you feedback and realise that it’s not as daunting as you might think it would be and that it’s actually a good process to go through. Although it is quite possible that if we’d gotten more negative feedback my response could have been a little bit different.
We did make a few changes after we received our feedback. We changed up our logo a little bit – made it look like someone has cut a slice from the watermelon and now it also resembles a Q. We had to change the colour a little bit – we hadn’t really used enough yellow throughout all of our deliverables so we tried to integrate it a bit more.
Other than the gallery walk there’s not much else to talk about this week. I’ve just been working away on my projects (BQAF marketing project and House 47 logo). Quick update for House 47 – it’s been narrowed down to 2 options by the client so I’m working on the typography and looking into colour (although I do have a red and white colour scheme).
These are the 2 my client has chosen:
I have also been approached about 3 more possible projects (a logo and branding for a new style of church within The Salvation Army and a poster for a school program) so I’ll keep you updated about them in the next few weeks. I’m going to have to make sure I’m managing my time really well in the next few weeks so I don’t get behind and then do some rush jobs on my work.
As always, thanks for reading and feel free to comment on anything (feedback, questions or anything you’d like me to talk about).