Studio 1 – Week 5

Adobe, Culture, Graphic Design, Layout, Studio

The weeks seem to be going by quicker and quicker. The big news last week was the Gallery Walk we had on Tuesday. So, you might be wondering what a gallery walk is. This is where we let a whole bunch of people look at all our projects and then leave feedback (both positive AND negative), ask any questions they might have and let us know what they like and don’t like. Sounds like a blast, right? It was so much fun (please note the sarcasm).

We worked pretty hard to get mockups of each deliverable done so it could all be printed out and put on display – which was really good planning on our part because then we were able to get feedback for everything. Also, it showed that we were all on a similar wavelength – all of our collateral matched and went really well together (at least I think it does).

It was pretty nerve wracking at the start and we didn’t know if we should stand with our work or go and look at some of the other groups stuff (who, by the way, all had some really cool work as well). But what to do, what to do? Go and look at other work so we don’t have to see everyone looking at our work was the winner. And then it got better.

There was a number of notes that were helpful to us and a few good points were left for us to consider. And then the feedback was somewhere along the lines of was “I like the colour scheme” and “what’s up with the watermelon” (it’s a mystery). It was a good experience mostly just because it’s good to be able to get people to look at your project, give you feedback and realise that it’s not as daunting as you might think it would be and that it’s actually a good process to go through. Although it is quite possible that if we’d gotten more negative feedback my response could have been a little bit different.

Qlogo151020

We did make a few changes after we received our feedback. We changed up our logo a little bit – made it look like someone has cut a slice from the watermelon and now it also resembles a Q. We had to change the colour a little bit – we hadn’t really used enough yellow throughout all of our deliverables so we tried to integrate it a bit more.

Other than the gallery walk there’s not much else to talk about this week. I’ve just been working away on my projects (BQAF marketing project and House 47 logo). Quick update for House 47 – it’s been narrowed down to 2 options by the client so I’m working on the typography and looking into colour (although I do have a red and white colour scheme).

These are the 2 my client has chosen:

47 Logo Options_2 47 Logo Options_1

I have also been approached about 3 more possible projects (a logo and branding for a new style of church within The Salvation Army and a poster for a school program) so I’ll keep you updated about them in the next few weeks. I’m going to have to make sure I’m managing my time really well in the next few weeks so I don’t get behind and then do some rush jobs on my work.

As always, thanks for reading and feel free to comment on anything (feedback, questions or anything you’d like me to talk about).

– KH

Advertisements

Studio 1 – Week 3

Graphic Design

Another week gone already and we’ve started our 2nd project – branding and collateral for a cultural festival. This one is a group project and we’ve decided to do the Brisbane Queer Arts Festival. As Monday was a public holiday, we got all the details about the assignment (although it was all up on Google Drive) and formed groups on Tuesday and then found out we were pitching our project on Wednesday. So the first step (after choosing our festival of course) was to do up our presentation and come up with a general vision for the festival. Eeeep. Take some deep breaths. We’ve got this. Right?!?

It actually wasn’t too bad. The way it works is we give our pitch, then we answer any questions anyone has, get feedback (both the good and bad stuff) and then we get the time to go back and fix it up. And for ours there was a fair bit we had to fix and clarify better. So we got through it in the end and now we are set to start working on it.

It took us a while to figure out what we wanted the theme (I guess you’d call it) to be for the festival. We jumped around a bit from idea to idea (eyes to to vision to telescopes to summer – interesting transition there). In the end we decided we wanted to have an image (instead of a typographic logo) so people can see it and know that it’s the BQAF straight away. The theme we’ve chosen is ‘Summer’ and the idea we have for the image is a watermelon.

So you might be wondering what we actually have to design. Here’s the list:

– a style guide

– logo

– A3 poster

– A6 brochure (12 page minimum)

– 3 pieces of digital advertising

– Sponsored Instagram post

– YouTube pop-up ad

– Google sidebar ad

– a t-shirt design for attendees

– bunting banners for the event

– info banner

Also, time permitting we will make the following:

– Magazine advertisement

– Postcard ad

The next important item on the list to do was the project plan which just needs a finally read through from all the team members. This will provide a basis for what the project is and how we are planning to proceed with it.

Cheers

– KH

Design Studio 1 – Week 2

Adobe, Graphic Design, Studio

So this week it was some more work on my Art Deco playing cards. This week the job was to put together the style guide and create each card in Adobe InDesign.

I thought I’d share a little bit of insight into how I made the designs and which programs I used.

  • Characters: Adobe Photoshop
  • Geometric Designs: Adobe Illustrator – then transferred into Adobe Photoshop to make them gold.
  • Cards: Adobe InDesign
  • Style Guide: Adobe InDesign

My decision to add gold into each characters outfit was to draw a relationship between the patterns and the characters and create unity within the card. It is also a way to reflect the era of glamour, frivolity and luxury, the Jazz Age, that was the 1920s.

There are a number of fonts I looked at that could reflect the 1920s era and the one I’ve picked is Betty Noir (by Blambot and found on dafont.com). Here is a list of fonts I looked at:

Font Choices

After I’d chosen the font, I chose the suits and edited them to suit. I made them a little skinnier, a little taller and then, to match the theme, added the gold foil texture to them. As you can see, the hearts and diamonds are solid while for the spades and clubs I created a repeated pattern within the outline to make them stand out against the other two. I did toy with the idea of using a different colour (I thought white) but it didn’t keep with the glitz and glamour style.

Heart - gold    Spade - gold       Diamond - gold      Club - gold

When I (finally) found the images I wanted to use (here – LINK), I had to edit them all a bit so they matched the style and colour scheme I’d chosen.

These were the original images I’ve chosen:

                                The Jack

And these are the edited versions:

KD Man          QH Lady         JC Man

They were all edited within Photoshop. Basically, what I did was remove the background of each one, choose the areas which needed to be changed (mostly just changing the colour of a few sections – i.e. the woman’s dress, the king’s bow-tie) and then add some gold into each character. I had to work with a few layers to keep the shading of each section I was changing. The gold I used was a gold foil texture. By having the texture as a layer in my photoshop file I was able to use the function ‘Create Clipping Mask’ which added the gold onto the layer directly below it. By using the gold foil texture it allowed me to keep the shiny, reflective nature of the foil rather than using some Metallic Gold Pantone colours and creating a gradient. I think if I did it again the future I would try creating the gradient using the Metallic Pantone colours  and compare the effect against the gold foil. It could be a simpler printing process than printing with gold foil. Lastly, I added a drop shadow so the character would stand out a bit from the pattern behind.

For the geometric patterns (the back design and the designs behind the characters on the front of each card) I looked into some of the different types of architecture from the 1920s in the style of Art Deco and then I also looked at a number of 1920s inspired geometric patterns that have been made in more recent years. From there I created a few rough copies in Adobe Illustrator before I came up with one that I liked and fit well on the card. Because of the repetition of pattern found in art deco, I was able to create the pattern for one quarter of the card and then, using the reflect and copy tool, I was able to line them up and create the whole design a lot quicker. Once I had the design I was ready to put it into photoshop and use the same Clipping Mask tool I did with the characters.

1.2.PC - Back Design3.

My final card designs:

King of Diamonds2. Queen of Hearts3. Jack of Clubs4. Ace of Spades5. 5 of Diamonds

Let me know what you think of them or if you have any other questions about what I did.

Cheers : )

– KH